Marketing Consultant II

🔥 3 minutes ago

🌐 Mexico, Brazil – Remote

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⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 12%

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Logo of Capgemini

Capgemini

10,000+ employees

Founded 1967

💼 Consulting

🏥 Healthcare

📦 Logistics

Consulting • Healthcare • Logistics

Capgemini is a global leader in partnering with businesses to transform and manage their operations by harnessing the power of technology. With expertise across a wide array of industries such as aerospace, automotive, banking, and healthcare, Capgemini provides a constantly evolving portfolio of services to meet the ever-changing needs of their clients. Their offerings include cloud, cybersecurity, data and artificial intelligence, and enterprise management, among others. Capgemini also emphasizes innovation and sustainability, helping companies achieve digital transformation while promoting environmental and social responsibility. Additionally, Capgemini provides career opportunities across various levels and professions, encouraging innovation and diversity in its workforce.

📋 Description

• Execute lead-nurture campaigns and optimize digital experiences for auto and home insurance products • Manage end-to-end multi-channel campaigns across email, SMS, direct mail, and other customer touchpoints • Coordinate audience segmentation, campaign setup, creative deployment, scheduling, testing, quality assurance, and launch • Optimize customer journeys through personalization, messaging, timing, and channel coordination • Develop B2C acquisition content and B2B sales-enablement materials from concept through production • Collaborate with Marketing, Analytics, Operations, Product, Sales, Legal, external agencies, vendors, and channel partners • Validate campaign targeting, content, tracking, brand alignment, and regulatory compliance • Monitor engagement, lead progression, quote completion, conversion, and marketing ROI • Translate campaign data and customer insights into actionable recommendations • Develop test-and-learn plans to improve messaging, response rates, and customer experiences • Create performance reports and present campaign results, key learnings, and optimization opportunities to stakeholders

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or a related field • Fluent English proficiency • 4 to 6 years of experience in marketing execution, lead nurture, email marketing, direct mail, or digital campaign management • Experience managing multi-channel campaigns from planning through launch and performance analysis • Strong project management, stakeholder management, and cross-functional collaboration skills • Experience with audience segmentation, content development, campaign testing, and quality assurance • Ability to analyze campaign performance and recommend data-driven improvements • Familiarity with customer journey optimization, UX/UI principles, and e-commerce best practices • Experience working with agencies, vendors, sales teams, and internal business partners • Strong organizational, communication, problem-solving, and attention-to-detail skills • Knowledge of marketing compliance and brand-review processes is preferred • Experience in insurance or financial services is a plus • Valid, local legal authorization to work in the country where the role is based at the time of hire • No parallel employment, professional activities, or paid work for other entities during employment

🏖️ Benefits

• Competitive salary and performance-based bonuses • Comprehensive benefits package • Career development and training opportunities • Flexible work arrangements (remote and/or office-based) • Dynamic and inclusive work culture within a globally renowned group • Private Health Insurance • Pension Plan • Paid Time Off • Training & Development

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