Marketing Manager

November 1

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IDERA Software

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Enterprise • SaaS • B2B

IDERA Software is a company that specializes in providing database management and monitoring tools. Its diverse range of products includes ER/Studio Data Modeling Tools, SQL Diagnostic Manager, SQL Compliance Manager, SQL Secure, and SQL Safe Backup, catering to users of SQL Server, Oracle, Sybase, DB2, and MySQL databases across on-prem, cloud, or hybrid environments. The company offers solutions for database performance monitoring, security, compliance, and automated backups, along with free tools for SQL Server management like SQL Data Profiler, SQL Check, and PowerShell tools. IDERA Software aims to streamline database management and enhance database performance, compliance, and security for enterprises. They host events such as Data Days, a virtual industry-focused event for data professionals, to showcase their leadership in the data industry.

51 - 200 employees

Founded 2000

🏢 Enterprise

☁️ SaaS

🤝 B2B

📋 Description

• Develop and execute integrated campaigns targeting potential customers of Perspectium’s software (both technical users and decision makers), including email marketing, content marketing, webinars, social media, paid advertising, and more. • Improve our lead-to-customer conversion rate by refining messaging, inbound and outbound programs, and creative. • Coordinate with other marketing team members to create compelling marketing collateral tailored to various stages of the buyer journey. • Build out email campaigns by different segments to engage prospects, build relationships and move leads through the funnel. • Run webinars that align with our strategy to build pipeline. • Communicate and report on KPIs, campaign performance and use data-driven insights to identify opportunities for campaign optimization, and improvement of website traffic, lead quality, lead velocity, and pipeline generation. • Partner closely with sales, marketing, and operations to develop a coordinated content strategy and campaign execution for both inbound and outbound lead generation. • Work closely with the sales team to understand their needs and develop sales outreach and nurture campaigns that achieve shared goals and objectives. • Build and manage relationships with third-party vendors and/or agency partners, such as industry influencers, thought leaders, and content syndication providers, to drive additional lead generation opportunities. • Stay up to date with industry trends, competitor activities, and emerging technologies in the database ecosystem. • Manage allocated marketing budget and identify resources to maximize lead generation performance.

🎯 Requirements

• Minimum of 5+ years of experience developing and executing successful demand generation marketing campaigns in B2B software/SaaS companies. • An analytical mindset with the ability to generate and interpret data, and a passion for proving ROI. • Hands-on experience working across digital marketing disciplines, including email marketing, PPC, SEO, online advertising, website optimization, and more. • Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously and deliver results on time and on budget. • A succinct writer and clear communicator with the ability to create engaging content. • Builder mindset who can work individually and collaborate effectively with others. • Proactive in seeking out new opportunities and communicate often with transparency. • Strong attention to detail.

🏖️ Benefits

• flexible work arrangements • Professional development