Marketing Manager

🕒 3 days ago

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IDERA Software

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2000

🏢 Enterprise

☁️ SaaS

🤝 B2B

Enterprise • SaaS • B2B

IDERA Software is a company that specializes in providing database management and monitoring tools. Its diverse range of products includes ER/Studio Data Modeling Tools, SQL Diagnostic Manager, SQL Compliance Manager, SQL Secure, and SQL Safe Backup, catering to users of SQL Server, Oracle, Sybase, DB2, and MySQL databases across on-prem, cloud, or hybrid environments. The company offers solutions for database performance monitoring, security, compliance, and automated backups, along with free tools for SQL Server management like SQL Data Profiler, SQL Check, and PowerShell tools. IDERA Software aims to streamline database management and enhance database performance, compliance, and security for enterprises. They host events such as Data Days, a virtual industry-focused event for data professionals, to showcase their leadership in the data industry.

📋 Description

• Own pipeline from content marketing, email campaigns, paid search/social, webinars, and field events • Actively use AI tools to accelerate content production, audience research, and performance analysis • Write and produce thought leadership, case studies, product content, and website copy that drives organic traffic and converts • Plan and run campaigns end-to-end: brief, build, launch, report, optimize • Own marketing metrics in Salesforce; track pipeline contribution, campaign ROI, and channel performance

🎯 Requirements

• 5+ years of B2B marketing experience, with meaningful time at a software company • Demonstrated experience using AI tools (e.g. ChatGPT, Claude, or similar) in your day-to-day marketing workflow • Proven ability to own and execute campaigns independently, from strategy through measurement • Analytical mindset; comfortable in data, able to build a simple attribution model or segment a list without hand-holding • Comfortable wearing many hats; this team is lean by design; no task is beneath you • Salesforce CRM experience — building reports, managing campaign objects, tracking pipeline attribution (Preferred) • Familiarity with data governance, data modeling, or database tooling categories (Preferred)

🏖️ Benefits

• Remote-friendly culture • An Equal Opportunity Employer