Senior Growth Marketing Manager, MENA Markets

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November 26

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iHerb, LLC

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eCommerce • Wellness • Retail

iHerb, LLC is an e-commerce platform that specializes in health and wellness products. The company offers a wide range of products including vitamins, supplements, herbs, sports nutrition, beauty products, grocery items, and more. iHerb is committed to providing high-quality products sourced directly from manufacturers or authorized distributors. The platform is known for its competitive pricing, extensive product reviews, prompt delivery services, and a strong emphasis on customer satisfaction. iHerb serves an international customer base, offering shipping to numerous countries worldwide.

1001 - 5000 employees

Founded 1996

🛍️ eCommerce

🧘 Wellness

🛒 Retail

📋 Description

• Build, coach, and develop a team to support the MENA growth marketing program • Help drive iHerb’s paid search and shopping, paid social, display, and video performance marketing strategies, from conception to execution, optimization, and post campaign analysis. • Develop strategies to drive eCommerce User App Acquisition through paid media, app store optimization (ASO), etc. • Collaborate with the MENA regions lead and specialists to scale their paid media program and identify opportunities and new platforms to test • Plan and manage large scale campaigns on search platforms (e.g., Google and Bing Search and Shopping) and on social and display platforms (Facebook, Instagram, Twitter, YouTube, Snapchat, Apple Search Ads, TikTok, etc.) working within the native tools on each platform to execute and optimize campaigns. • Partner with our business insights, product, and engineering teams to enhance our tracking efforts (across web and app) and develop/improve daily, weekly, monthly reporting, in order to provide the data and insights required for our platforms and teams to scale our marketing campaigns/programs efficiently. • Optimize performance marketing campaigns to meet and/or exceed iHerb’s goals through channel-specific levers, including but not limited to: copy changes, keyword research & analysis, bid adjustments & automation, budget allocation, a/b testing, placement testing and creative optimization, product feed optimization, etc.. • Support product feed marketing efforts, including Google shopping, Facebook DPA, and shopping comparison sites • Work cross-functionally with multiple internal/external stakeholders to execute marketing campaigns • Collaborate with creative resources to develop creative assets necessary to achieve goals. • Collaborate with Earned and influencer Media teams to run paid social strategies alongside organic social strategies and content. • Ensure overall cost per acquisition (CPA) is within targets, and continuously drive customer acquisition at scale. • Serve as the main point of contact for outside vendor and agency relationships. • Maintain all relevant certifications such as Google Adwords Certified Professional.

🎯 Requirements

• 4-5+ years of experience in paid search, paid social, display and video marketing, preferably in a mid-to-large scale e-commerce B2C company or with an advertising agency managing similar size campaigns. • Strong written and verbal communication skills in English required • Reading and writing proficiency in another language (e.g., Arabic) not required but a plus • Understanding of performance marketing strategies, tactics and processes. • Strong understanding of the relationship between marketing channels and business objectives • Proven track record of working at the strategic and tactical level to develop and execute innovative performance marketing campaigns • Extensive knowledge of the paid search, paid social and display landscape, including optimization techniques and strategies, bidding models, and ad units across a variety of platforms (Google Search, Facebook, Twitter, Instagram, YouTube, Snapchat, etc.) • Experience using Facebook Ads Manager, Twitter Ads dashboard, Google Adwords and other major media buying platforms. • Deep understanding of customer analytics and attribution: CPA, ROAS, LTV, churn, etc. • Comfortable performing in a fast moving, performance-driven environment. • Strong verbal and written communication skills • Self-directed and demonstrates tact, diplomacy and a clear, courteous and professional manner when dealing with internal departments and external partners • Must demonstrate effective oral communication skills and the ability to work cooperatively with teams inside and outside of the department.

🏖️ Benefits

• For the comprehensive benefits list, visit www.iHerbBenefits.com. • The Talent Acquisition Partner/local HR representative will go over the benefits you are eligible for.