Content Marketing Manager

🕒 May 12

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Impiricus

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2020

⚕️ Healthcare Insurance

💳 Fintech

🤖 Artificial Intelligence

💰 $3M Seed Round on 2022-04

Healthcare Insurance • Fintech • Artificial Intelligence

Impiricus is a next-generation, proprietary HCP engagement platform designed to facilitate communication between healthcare providers (HCPs) and the pharmaceutical industry. Founded by physicians, it addresses diminishing access to HCPs by providing relevant industry news and resources directly at their fingertips. With a robust API-centric framework, the platform enables partners to track engagement, analyze data, and deliver high-value content efficiently.

📋 Description

• Define and refine content strategy by identifying what resonates across different physician specialties and audience segments, and aligning messaging, format, and distribution accordingly. • Own day-to-day content planning, creation, and publishing across Facebook, Instagram, TikTok, LinkedIn and other key social channels. • Develop and maintain a content calendar aligned with product updates, campaigns, conferences, and company initiatives. • Ensure content is accurate, engaging, and aligned with brand voice and messaging for HCP audiences. • Develop and iterate on repeatable, high-performing content formats informed by performance data and audience behavior. • Write and edit compelling copy for email campaigns, newsletters, website articles, and in-product communications. • Partner with the Head of Growth to test, iterate, and improve campaign and content performance. • Use social listening to identify emerging physician trends, conversations, and sentiment across specialties. • Track industry and vertical competition and report on unique social strategies. • Support weekly and monthly marketing performance reporting, including content, email, and engagement metrics. • Collaborate cross-functionally with Product, Growth, Data, and Operations teams to align marketing efforts with business priorities.

🎯 Requirements

• 4–6 years of marketing experience, ideally within SaaS, healthtech, consumer-facing apps, or technology. • Strong writing and editing skills, with the ability to translate complex topics into clear, engaging content. • Proven ability to create engaging, high-performing social content, with a strong creative instinct for what captures attention and drives interaction. • Experience developing and managing content across social, email, and web channels. • Ability to use data and performance metrics to inform content decisions and optimize campaigns. • Experience identifying audience insights or trends and translating them into content or messaging. • Comfortable working cross-functionally in a fast-paced, startup environment.

🏖️ Benefits

• Healthcare: Medical, dental, and vision coverage for you and your dependents + on-demand healthcare concierge • HSA, FSA & DCFSA: Pre-tax savings options for healthcare and dependent care, with monthly employer contributions to HSA • Coverage & Protection: 100% paid short- and long-term disability, plus life and AD&D insurance • Flexible Time Off: Take the time you need with a flexible vacation policy • Parental Leave: Paid parental leave to spend time with your newborn, adopted, or foster child • Your Work, Your Way: Remote is always an option. If you’re close to an office, in-person collaboration is encouraged. • Home Office Setup: Gear to create a comfortable workspace at home. • 401(k): Save for your future with tax advantages (and company match)