Head of Marketing

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Improbable

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2012

🎮 Gaming

🥽 AR/VR

🌐 Web 3

💰 Venture Round on 2022-12

Gaming • AR/VR • Web 3

Improbable is a metaverse venture builder that initiates and develops new businesses powered by its technologies to bring the metaverse to life through gaming, entertainment, social, and enterprise applications. The company leverages expertise in gaming, blockchain, and AI to create breakthrough metaverse technologies, designing and operating metaversal experiences for brands to drive new business and revenue. Improbable's recent projects include MLB's Virtual Ballpark, a virtual baseball experience; Edison 'Summercrush', a multiplayer block party in the metaverse; KosmoPop, a K-pop metaverse celebration; and Victory League's 'Clash of Fans', a virtual fan engagement event. They are also working on developing the fastest blockchain for mass consumer applications.

📋 Description

• Own the marketing and growth strategy: Set the priorities, targets and operating model across the Layer 1, first-party DEX, prediction markets protocol and future products. • Drive product adoption: Build measurable acquisition, activation and retention programmes for traders, developers, partners and the wider Web3 market. • Lead positioning and launches: Define the venture’s narrative and create clear positioning and go-to-market plans for each product. • Build a high-performing function: Shape the team, establish clear accountability and keep internal and external specialists focused on product and commercial outcomes.

🎯 Requirements

• Senior marketing leadership experience across both Web2 and Web3 • End-to-end ownership of positioning, go-to-market and growth • Evidence of increasing users, trading volume, revenue or market share • A strong understanding of acquisition, activation and retention • Experience leading teams while remaining hands-on • The ability to use data to prioritise decisions and measure results.

🏖️ Benefits

• Health insurance • Wellness programs