Brand Design Lead

🕒 June 2

❄️ Minnesota – Remote

❄️ Minnesota – Remote

💵 $135k - $155k / year

⏰ Full Time

🟠 Senior

👗 Brand Designer

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In Tandem

WebsiteLinkedInAll Job Openings

51 - 200 employees

👥 B2C

☁️ SaaS

⚡ Productivity

B2C • SaaS • Productivity

In Tandem is a global technology platform that builds digital tools and apps to support families through key stages and daily life. The company develops and operates consumer-focused family solutions—including co-parenting, family organization, communication and parenting-schedule apps—that aim to improve connection, coordination, and peace of mind for modern families. In Tandem’s products are designed to simplify routines, support co-parenting and family communication, and provide resources during challenging times.

📋 Description

• Elevate the visual expression of In Tandem across our portfolio of consumer brands • Own how they show up in the world across websites, paid media, app store listings, emails, and more • Collaborate closely with Growth, Product, and Marketing Leadership to ensure alignment in the journey to elevate our brands while maintaining consistency with our product experience • Mature and strengthen visual systems that can scale to a variety of channel executions • Collaborate in strategic brand strategy conversations to future-proof positions of our brands • Own website and landing page design strategy and execution • Develop high-performing page media creative (Meta, Google, TikTok, and emerging platforms) in both still and static formats • Partner with Growth Marketing to iterate and optimize creative based on performance data and audience insights • Lead creative for app store listings, visual positioning, and conversion optimization • Design for email and lifecycle marketing campaigns • Provide creative direction and oversight for video production (CTV ads, short-form video, podcast reads, motion graphics) • Increase brand affinity and trust through thoughtful, high-quality design • Raise the standard of creative excellence across the organization

🎯 Requirements

• 8+ years of experience in brand, consumer, or marketing design roles • Experience leading brand design at a consumer startup or high-growth company, ideally in digital services or mobile applications • A strong portfolio showcasing web, paid media, lifecycle, and digital product marketing work • Deep expertise in typography, layout systems, and visual hierarchy • Experience building basic motion/video assets, along with experience leveraging production teams or external vendors • Comfort designing for both brand-building and performance-driven initiatives • Experience collaborating cross-functionally with growth and product teams • Expert-level proficiency in modern design tools (Figma and basic motion/video familiarity required) • **Bonus Points** • Experience in DTC, consumer apps, or subscription businesses • Experience designing for family-focused or mission-driven brands • Experience working across multiple brands within a portfolio

🏖️ Benefits

• Medical: In Tandem pays 100% of the premium for employees AND 99% for all additional family members • 401k: Up to a 4% match with immediate vesting • Paid leave for all new parents • Learning & Development stipend for employees • Paid Time Off: 11 Holidays + Winter Break (3 Days) + Volunteer Time Off (1 Day) + Floating Holiday (1 Day) • Personal Time Off: 15 days for 0-1 years of employment, 20 days 1-3 years of employment • Supportive and flexible working environment – work from anywhere!