Director of Lifecycle Marketing

🕒 Yesterday

❄️ Minnesota – Remote

❄️ Minnesota – Remote

💵 $160k - $185k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

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In Tandem

WebsiteLinkedInAll Job Openings

51 - 200 employees

👥 B2C

☁️ SaaS

⚡ Productivity

B2C • SaaS • Productivity

In Tandem is a global technology platform that builds digital tools and apps to support families through key stages and daily life. The company develops and operates consumer-focused family solutions—including co-parenting, family organization, communication and parenting-schedule apps—that aim to improve connection, coordination, and peace of mind for modern families. In Tandem’s products are designed to simplify routines, support co-parenting and family communication, and provide resources during challenging times.

📋 Description

• Own lifecycle strategy across the portfolio • Develop and lead comprehensive lifecycle marketing strategies that drive trial activation, new subscriber conversion, feature adoption, engagement, retention, and upgrades across multiple brands and customer segments • Discover customer insights and develop a deep understanding of our product offerings to inspire data-informed programs that drive meaningful improvements to our customer relationships with our products • Establish and own lifecycle performance metrics aligned to company growth objectives • Build reporting frameworks and dashboards that clearly demonstrate Lifecycle’s impact on company growth • Work cross-functionally to drive alignment and inform roadmaps • Work with Product, Design, Content, and Data to bring your ideas to life and make sure they can be measured effectively • Contribute to product and marketing roadmap prioritization to ensure lifecycle initiatives support company growth objectives • Own CRM execution & channel excellence • Leverage tools such as Segment, Iterable, and Databricks to build scalable, data-driven campaigns and personalization frameworks • Own and optimize all email, push, and in-app marketing strategies including rigorous A/B testing • Monitor and improve channel health, deliverability, and engagement performance • Serve as the internal expert on CRM strategy, segmentation, and lifecycle best practices • Build and mentor a high-performing lifecycle marketing team as the function scales

🎯 Requirements

• 8+ years of experience in lifecycle, CRM, growth, or engagement marketing for digital products • Proven success improving ARPU, LTV, activation, and retention through data-driven lifecycle programs • Expertise with CRM and data platforms such as Iterable, Segment, Databricks, or similar tools • Strong experimentation background, with hands-on experience designing, analyzing, and scaling A/B testing programs • Experience building reporting frameworks and communicating performance insights to senior leadership

🏖️ Benefits

• Medical: In Tandem pays 100% of the premium for employees AND 99% for all additional family members • 401k: Up to a 4% match with immediate vesting • Paid leave for all new parents • Learning & Development stipend for employees • Paid Time Off: 11 Holidays + Winter Break (3 Days) + Volunteer Time Off (1 Day) + Floating Holiday (1 Day) • Personal Time Off: 15 days for 0-1 years of employment , 20 days 1-3 years of employment • Supportive and flexible working environment – work from anywhere!