Paid Media Manager

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October 22

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inBeat Agency

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Marketing • Media • B2B

inBeat Agency is a creative growth agency specializing in influencer and performance marketing. They focus on influencer marketing across platforms like TikTok, Instagram, and Snapchat, using both macro and micro-influencers to drive brand engagement and measurable results. inBeat Agency offers services such as user-generated content (UGC) marketing, paid media strategies, and performance creative campaigns, leveraging data-driven insights to optimize campaign performance and ROI for brands. inBeat partners with various industries, including mobile apps, consumer packaged goods, direct-to-consumer products, and e-commerce, crafting tailored strategies to boost brand awareness and sales.

51 - 200 employees

Founded 2021

📱 Media

🤝 B2B

📋 Description

• Lead the end-to-end execution of paid media campaigns, from planning and setup to optimization and reporting. • Own audience targeting, creative testing, and bidding strategies to maximize performance and ROI. • Manage budgets across multiple platforms, ensuring spend efficiency and alignment with client objectives. • Continuously optimize campaigns through A/B testing, performance analysis, and creative iteration. • Deliver campaigns that drive measurable outcomes such as awareness, traffic, installs, and conversions. • Oversee campaigns across Google, Meta, Instagram, Snapchat, TikTok, and YouTube. • Ensure platform best practices are applied consistently to drive maximum impact. • Stay ahead of industry updates, platform changes, and emerging trends to keep campaigns competitive. • Partner with Creative teams to develop ad assets that align with campaign goals and resonate with target audiences. • Collaborate with Strategists on campaign positioning and messaging to ensure brand consistency. • Work alongside Project Managers to maintain timelines, deliverables, and client expectations. • Guide Paid Media Specialists on campaign execution, optimizations, and reporting best practices. • Maintain accurate documentation of campaign performance, budgets, creative testing, and optimizations. • Ensure real-time visibility of KPIs and results, proactively flagging risks or opportunities. • Provide clear, data-driven recommendations for campaign improvements and future strategies.

🎯 Requirements

• Proven experience managing multi-channel paid media campaigns for B2C brands. • Strong expertise with platforms like Google, Meta, Instagram, Snapchat, TikTok, and YouTube. • Experience in budget management and optimizing campaign spend for maximum return. • Demonstrated success in A/B testing, performance tracking, and data-driven decision-making. • Strong collaboration skills, with experience working closely with creative, strategy, and project management teams. • A mix of creativity and analytical thinking, with the ability to balance brand storytelling and performance goals.

🏖️ Benefits

• Unlimited Time Off & Sick Days • Flexible hours • Fully remote (with the possibility to work from anywhere) • High opportunity for growth!