Finance Lead – FP&A, Accounting

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Logo of Incubator Lab

Incubator Lab

2 - 10 employees

🛍️ eCommerce

📣 Marketing

💼 Consulting

eCommerce • Marketing • Consulting

Incubator Lab is a growth and marketing firm that incubates and scales innovative e-commerce brands. They position themselves as an “out of the box” marketing and advertising team focused on captivating customers, driving sales, and producing measurable results; their site claims $100M+ in revenue generated. The company highlights four founders with 50+ combined years in advertising, a team of about 34 people, and offers services, packages, and consulting (site footer references "Consulting rosa LLC"). They emphasize continuous testing and innovative solutions to grow e‑commerce brands.

📋 Description

• Own full-charge bookkeeping, monthly close, and accurate financial statement preparation • Establish COGS tracking by channel and product • Build and own company-wide budgeting, forecasting, and variance reporting • Design and maintain a retail-specific contribution margin model covering distribution, trade marketing, slotting, and other retail costs distinct from DTC • Partner with the founding team on financial logic for retail expansion decisions, including pricing, door count, and SKU selection • Establish labor cost and budget tracking by business unit tied to CAC, LTV, and MER • Lay the groundwork for the future finance function, including team build-out as scope expands • Report to the CEO and work closely with the Head of Data

🎯 Requirements

• Solid accounting fundamentals • Comfortable independently owning books and monthly close as the company's first dedicated finance hire • Experience owning FP&A at a growth-stage consumer/DTC brand • Direct experience modeling retail unit economics • Understanding of retail velocity and margin drivers • Comfort building and formalizing infrastructure and processes across accounting and FP&A • Track record of communicating financial complexity in actionable terms for non-finance stakeholders • Strong overlap with US business hours, preferably Central Time Zone (CST) • Resume submission required • Brief breakdown of a dynamic financial model built for a DTC e-commerce business required • Demonstrated approach to modeling unit economics, including DTC versus wholesale margins and CAC/MER • Experience structuring cash flow and inventory forecasting for rapid scaling and product reorder cycles

🏖️ Benefits

• Remote-first and asynchronous work arrangement • Output prioritized over hours • Strong overlap with US business hours for real-time troubleshooting, banking approvals, and communication • Equal opportunity employer • Inclusive work environment • Disability or special-needs accommodation available

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