Freelance Senior Paid Media Manager – Social, Search

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Incubeta

WebsiteLinkedInAll Job Openings

501 - 1000 employees

☁️ SaaS

SaaS • Marketing • Technology

Incubeta is a company that provides comprehensive digital marketing solutions, focusing on URL shortening, QR code generation, and analytics. Their platform, the Bitly Connections Platform, helps businesses engage and connect with their audience through customizable and trackable links and QR codes. Incubeta's services cater to a wide range of industries including retail, consumer packaged goods, hospitality, media, and technology, offering tools for marketers, developers, and customer service teams. Their solutions are designed to enhance customer connections and engagement through efficient link management and advanced analytics.

📋 Description

• Lead and execute paid media strategies across social and search channels. • Define and execute data-driven digital strategies to maximize advertising investments. • Develop advanced paid social media and paid search strategies. • Ensure successful campaign implementation and budget optimization. • Track performance metrics of advertising campaigns. • Collaborate with internal and external stakeholders to drive results. • Conduct thorough research and implement strategies based on client goals. • Manage campaigns across DSP platforms for various formats.

🎯 Requirements

• 5+ years of experience in digital marketing with a focus on paid media strategy, including Social and Search platforms. • Strong experience in managing high-budget campaigns with a clear focus on ROI and performance metrics. • Extensive experience in optimizing cross-channel campaigns for video, mobile, and display advertising. • Ability to interpret GA4 data and leverage insights to optimize campaigns. • Technical troubleshooting skills related to buying platforms, with a focus on proactive solutions. • Strong analytical skills and the ability to translate data into actionable strategy and reporting. • Exceptional client communication skills, with experience in presenting complex performance insights and recommendations to senior stakeholders. • Excellent organizational and project management skills, with the ability to prioritize tasks in a fast-paced, entrepreneurial environment. • Bachelor's degree or higher in Marketing, Business, or a related field.

🏖️ Benefits

• Professional development opportunities