Marketing Manager

Job not on LinkedIn

🔥 13 hours ago

🏈 Ohio – Remote

🏈 Ohio – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Independence Pet Group

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

👥 B2C

🧘 Wellness

Insurance • B2C • Wellness

Independence Pet Group is one of North America’s largest pet insurance and services organizations. The company supports insurance for more than 800,000 pets in the U. S. and Canada, with a mission to strengthen the bond between pets and their owners through innovative products and services. IPG offers a comprehensive range of underwriting options, turnkey partner solutions, and consumer-facing insurance products to support pets throughout their lives. The company is home to several insurance brands, providing vital support and services in the pet care industry.

📋 Description

• Cultivate strong, long‑term relationships with affiliate, aggregator, and strategic channel partners. • Recruit, onboard, and enable high‑potential partners including influencers, comparison sites, associations, and industry organizations. • Collaborate with partners’ marketing teams to develop and execute co‑branded campaigns that drive mutual growth. • Monitor, analyze, and report on program performance across affiliates, aggregators, and channel campaigns. • Conduct funnel diagnostics to identify gaps, quantify impact, and recommend actionable optimizations. • Test new partners, incentives, and marketing tactics to efficiently scale growth. • Build and launch targeted marketing programs across digital advertising, social media, email, SEO, and web content. • Ensure brand guidelines are consistently upheld across all partner and channel touchpoints. • Work closely with Marketing, Sales, Product, Partnerships, Legal, and Finance to align strategies and ensure cohesive execution. • Manage timely delivery of creative assets, messaging, and campaign materials across teams. • Support budget management including forecasting, spend tracking, and monthly billing processes. • Lead cross‑functional projects, delegating tasks and reviewing work as needed. • Provide guidance, coaching, and support to junior team members.

🎯 Requirements

• 5–8+ years of experience in digital, affiliate, aggregator, or channel marketing. • Strong understanding of performance marketing, partner ecosystems, and multi‑channel campaign execution. • Experience with analytics tools (e.g., Google Analytics, Campaign Manager, CRM/CMS platforms) and advanced Excel skills.

🏖️ Benefits

• Comprehensive full medical, dental and vision Insurance • Basic Life Insurance at no cost to the employee • Company paid short-term and long-term disability • 12 weeks of 100% paid Parental Leave • Health Savings Account (HSA) • Flexible Spending Accounts (FSA) • Retirement savings plan • Personal Paid Time Off • Paid holidays and company-wide Wellness Day off • Paid time off to volunteer at nonprofit organizations • Pet friendly office environment • Commuter Benefits • Group Pet Insurance • On the job training and skills development • Employee Assistance Program (EAP)