CRO Specialist, Latin America

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Industry FinTech

WebsiteLinkedInAll Job Openings

11 - 50 employees

🛍️ eCommerce

☁️ SaaS

👥 B2C

eCommerce • SaaS • B2C

Industry FinTech is a company that offers a link-in-bio tool called Linktree. Linktree allows users to create a customizable landing page where they can consolidate and share links to different platforms like Instagram, TikTok, Twitter, and more. It is designed to help creators, businesses, and individuals to manage and share multiple online presences and content through a single, simple link. The tool offers features such as analytics to track engagement, options to sell products directly, and seamless integration with existing tools to enhance monetization efforts. Linktree is trusted by over 50 million users and is considered a pioneering and leading solution in the link-in-bio space since its creation in 2016.

📋 Description

• Own the end-to-end landing page optimization process, from first draft to measurable conversion improvements. • Build, publish, maintain, and optimize landing pages for AxisKey and, potentially, Axis Reach clients. • Manage landing page domains, subdomains, DNS configuration, SSL certificates, redirects, and website deployments. • Configure and maintain integrations between landing pages, CRM platforms, analytics tools, and marketing automation systems. • Plan, execute, and analyze A/B and multivariate tests across page layouts, messaging, offers, forms, and calls-to-action. • Use analytics, heatmaps, session recordings, and funnel data to identify optimization opportunities and prioritize improvements. • Own the reporting cadence for conversion performance, experimentation results, and testing roadmaps. • Leverage AI tools and large language models (such as ChatGPT, Claude, Gemini, or Cursor) to accelerate copywriting, research, experimentation, analysis, and workflow optimization. • Recommend improvements to landing page structure, UX, messaging, and conversion strategy-not just execute predefined requirements. • Continuously identify new optimization opportunities and proactively drive initiatives that improve conversion performance. • Collaborate with Marketing, Design, and Development teams to rapidly launch, measure, and iterate experiments.

🎯 Requirements

• 3+ years of experience in Conversion Rate Optimization (CRO), Growth Marketing, or Landing Page Optimization. • Experience building, publishing, maintaining, and optimizing landing pages using Webflow, Unbounce, WordPress , or similar platforms. • Strong experience with CRO and analytics tools such as Google Analytics 4 (GA4), Hotjar, Microsoft Clarity, VWO, Optimizely, and similar platforms. • Experience planning, executing, and analyzing A/B and multivariate experiments. • Experience configuring landing page integrations with CRM, analytics, and marketing automation platforms. • Strong understanding of conversion funnels, user behavior, and website analytics. • Proficiency using AI tools such as ChatGPT, Claude, Gemini, Cursor, or similar LLMs to improve productivity, research, experimentation, and content creation. • Strong prompt engineering skills and the ability to effectively leverage AI for problem-solving and workflow optimization. • Strong UX and copywriting instincts, with the ability to recommend improvements-not just execute specifications. • Highly adaptable, curious, and comfortable learning new software, AI tools, and emerging technologies. • Excellent analytical, problem-solving, and communication skills. • A proactive mindset with a strong sense of ownership and accountability.

🏖️ Benefits

• Wellness days • Wellness Growth Over Time • Referral Bonus Program • Paid U.S. Holidays • Remote First Flexibility • Competitive base monthly salary • Career growth opportunities