Account Director, Channels

Job not on LinkedIn

🔥 1 hour ago

🇮🇩 Indonesia – Remote

💵 $120k - $125k / year

⏰ Full Time

🔴 Lead

🧑‍💼 Account Executive

👻 Ghost score 0%

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Logo of Informa

Informa

10,000+ employees

Founded 1998

💼 Consulting

📣 Marketing

🏨 Hospitality

Consulting • Marketing • Hospitality

Informa is a global leader in business intelligence, academic publishing, and events. It is home to hundreds of specialist brands and businesses, focused on connecting people with knowledge through events and digital products. Informa operates in over 30 countries and has a workforce of 12,000 colleagues globally. The company runs divisions such as Informa Markets, which facilitates trade and growth through events, and Taylor & Francis, a leading publisher of academic research. Informa prioritizes sustainability and diversity, aiming to positively impact markets and communities. As a member of the FTSE 100, Informa is known for its strong financial performance and scale within the academic and B2B markets.

📋 Description

• Own and develop a strategic portfolio of leading technology partner organizations • Create new revenue and expand Informa TechTarget's presence within assigned accounts • Build pipeline through proactive prospecting and executive-level relationship development • Penetrate new buying centers within assigned accounts • Develop strategic account plans mapping stakeholders, technology vendor relationships, alliance practices, marketing priorities and funding sources • Build multi-threaded relationships across partner marketing, alliances, practices, sales and senior leadership • Expand successful engagements across vendor practices, business units and solution areas • Manage and grow existing strategic relationships while focusing on net-new revenue • Help customers maximize MDF, co-marketing funds and other vendor-funded investments • Translate vendor priorities and available funding into scalable content, brand and demand generation programs • Help partners demonstrate value through measurable buyer engagement, campaign performance and pipeline outcomes • Lead complex, consultative sales conversations focused on business goals and measurable outcomes • Position Informa TechTarget capabilities across content, brand, demand generation, audience activation, and Omdia research and advisory services • Develop integrated programs that build credibility, create demand, accelerate pipeline and improve return on partner marketing investments • Translate customer needs into outcome-based programs and commercial proposals • Navigate stakeholders, funding sources and decision-makers to close high-value opportunities • Partner with Channel GTM leadership, Omdia's Channels & Partner Ecosystems team, account teams and internal specialists • Bring subject-matter expertise into customer conversations while owning the commercial relationship • Share customer and market feedback with product and solution teams • Contribute to repeatable sales plays and best practices • Generate net-new revenue across the assigned strategic account portfolio • Increase Informa TechTarget's share of MDF and vendor-funded marketing investment • Establish senior relationships and buying centers across vendor practices and alliances • Build a repeatable pipeline of strategic partner marketing programs and grow long-term relationships

🎯 Requirements

• 8+ years of successful B2B sales experience • Strong understanding of the IT channel and relationships between technology vendors, GSIs, MSPs, resellers, distributors, consulting firms and other partner organizations • Working knowledge of MDF, co-marketing funds, alliance marketing and vendor-funded go-to-market programs • Demonstrated success hunting within large, complex named accounts and creating new relationships and revenue opportunities • Proven ability to grow existing strategic accounts through expansion into new stakeholders, business units, practices or use cases • Strong understanding of B2B marketing services, particularly content, brand, demand generation and integrated campaign strategy • Experience navigating complex, consultative enterprise sales cycles involving multiple stakeholders and funding sources • Ability to build credibility with senior marketing, alliance, sales and business leaders • Strong commercial judgment, executive presence and negotiation skills, with a track record of closing meaningful revenue • Exceptional communication and storytelling skills, with the ability to connect individual capabilities to broader customer business outcomes • Preferred: existing relationships within major GSIs, MSPs, resellers, distributors or consulting organizations • Preferred: experience selling directly to large technology partner organizations • Preferred: experience working with major technology ecosystems such as Microsoft, AWS, Google Cloud, Cisco, Dell Technologies, IBM, ServiceNow, SAP or similar organizations • Preferred: experience selling programs funded through MDF or other vendor-sponsored marketing budgets • Preferred: familiarity with partner marketing, alliance marketing, channel demand generation or through-partner marketing motions

🏖️ Benefits

• In-person and online social events • Up to four days per year to volunteer with a philanthropic organization • Bespoke training and learning • Mentoring platforms • On-demand access to thousands of courses on LinkedIn Learning • Internal job move support • Open Vacation • 10 national holidays • Chance to work from (almost!) anywhere for up to four weeks a year • 401k match • Health, vision and dental insurance • Parental leave • ESPP offering company shares at a minimum 15% discount • EAP assistance • Mental health first aiders • Free access to a wellness app • Global awards and kudos programs • Flexible and supported work from home or remotely when not in the office or other workplaces

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