Head of Event Marketing

Job not on LinkedIn

🔥 0 minutes ago

🇸🇦 Saudi Arabia – Remote

⏳ Contract/Temporary

🔴 Lead

🎪 Events

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Informa

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1998

💼 Consulting

📣 Marketing

🏨 Hospitality

Consulting • Marketing • Hospitality

Informa is a global leader in business intelligence, academic publishing, and events. It is home to hundreds of specialist brands and businesses, focused on connecting people with knowledge through events and digital products. Informa operates in over 30 countries and has a workforce of 12,000 colleagues globally. The company runs divisions such as Informa Markets, which facilitates trade and growth through events, and Taylor & Francis, a leading publisher of academic research. Informa prioritizes sustainability and diversity, aiming to positively impact markets and communities. As a member of the FTSE 100, Informa is known for its strong financial performance and scale within the academic and B2B markets.

📋 Description

• Develop and execute annual marketing strategies aligned with business objectives • Build integrated marketing plans with audience segmentation and positioning • Create value propositions for delegates, visitors, exhibitors, and sponsors • Establish KPIs for brand awareness, registrations, revenue, and ROI • Lead go-to-market strategies for new launches and portfolio growth • Manage the complete event marketing lifecycle from discovery and planning through post-event analysis • Conduct market research, audience analysis, brand development, and campaign planning • Lead brand rollouts, website launches, speaker announcements, PR, and media engagement • Drive delegate acquisition through digital advertising, CRM automation, email marketing, partnerships, and social campaigns • Oversee onsite execution, media coverage, VIP engagement, and real-time optimization • Conduct ROI analysis, lead nurturing, retention strategies, and performance reporting • Deliver attendee acquisition targets and support sponsorship sales • Manage marketing budgets and maximize marketing ROI • Identify new audience segments and revenue opportunities • Support market expansion across Saudi Arabia, the GCC, and internationally • Lead performance marketing, paid search/social, LinkedIn campaigns, SEO/SEM, marketing automation, CRM strategy, email marketing, website optimization, conversion rate optimization, analytics, lead generation, retargeting, and AI-enabled tools • Develop event brands and oversee creative, copywriting, storytelling, video, photography, multimedia, social media, and thought leadership campaigns • Develop regional PR strategies, manage media relationships, agencies, media partnerships, press conferences, and crisis communications • Build relationships with government ministries and public sector organizations • Secure endorsements and strategic partnerships • Align events with national priorities including Saudi Vision 2030 • Support compliance and VIP protocol requirements • Lead and mentor marketing teams and manage specialists, agencies, and freelancers • Foster cross-functional collaboration and set clear KPIs • Track registrations, ticket sales, marketing ROI, conversion rates, lead generation, customer acquisition costs, and event profitability • Present strategic recommendations to senior leadership

🎯 Requirements

• Bachelor's degree in Marketing, Business, or Communications (Master's preferred) • 10+ years in integrated marketing • 5+ years in senior leadership • Proven success with conferences, exhibitions, or large-scale events in Saudi Arabia and the GCC • Experience launching new event brands • Experience managing multi-million-dollar budgets • Expertise in digital marketing, CRM, automation, and performance marketing • Strong commercial acumen • Experience with government stakeholders • Relevant experience with B2B conferences, international exhibitions, trade shows, government forums, investment summits, technology/healthcare congresses, sustainability forums, Vision 2030 initiatives, and international association congresses • Must be able to work without relocation or sponsorship support

🏖️ Benefits

• Remote work option • Personal development opportunities • Supportive leadership team • Disability-friendly environment • Interview or selection process support and adjustments • 12 month contract role