Informa
10,000+ employees
Founded 1998
đ€ B2B
đ± Media
đ Education
B2B âą Media âą Education
Informa is a global leader in business intelligence, academic publishing, and events. It is home to hundreds of specialist brands and businesses, focused on connecting people with knowledge through events and digital products. Informa operates in over 30 countries and has a workforce of 12,000 colleagues globally. The company runs divisions such as Informa Markets, which facilitates trade and growth through events, and Taylor & Francis, a leading publisher of academic research. Informa prioritizes sustainability and diversity, aiming to positively impact markets and communities. As a member of the FTSE 100, Informa is known for its strong financial performance and scale within the academic and B2B markets.
Head of Event Marketing
Job not on LinkedIn
đ„ 9 minutes ago
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Informa
10,000+ employees
Founded 1998
đ€ B2B
đ± Media
đ Education
B2B âą Media âą Education
Informa is a global leader in business intelligence, academic publishing, and events. It is home to hundreds of specialist brands and businesses, focused on connecting people with knowledge through events and digital products. Informa operates in over 30 countries and has a workforce of 12,000 colleagues globally. The company runs divisions such as Informa Markets, which facilitates trade and growth through events, and Taylor & Francis, a leading publisher of academic research. Informa prioritizes sustainability and diversity, aiming to positively impact markets and communities. As a member of the FTSE 100, Informa is known for its strong financial performance and scale within the academic and B2B markets.
đ Description
âą Develop and execute annual marketing strategies aligned with business objectives âą Build integrated marketing plans with clear audience segmentation and positioning âą Create compelling value propositions for delegates, visitors, exhibitors, and sponsors âą Establish measurable KPIs for brand awareness, registrations, revenue, and ROI âą Manage the full marketing journey across: Discovery & Planning, Launch, Growth, Live Delivery, Post-Event âą Deliver attendee acquisition targets and support sponsorship sales âą Maximize marketing ROI and manage budgets effectively âą Identify new audience segments and revenue opportunities âą Develop event brands and ensure consistency across channels âą Lead creative development, copywriting, and storytelling
đŻ Requirements
âą Bachelor's degree in Marketing, Business, or Communications (Master's preferred) âą 10+ years in integrated marketing with 5+ years in senior leadership âą Proven success with conferences, exhibitions, or large-scale events in Saudi Arabia and the GCC âą Experience launching new event brands and managing multi-million-dollar budgets âą Expertise in digital marketing, CRM, automation, and performance marketing âą Strong commercial acumen and experience with government stakeholders.
đïž Benefits
âą remote work options âą supportive working environment âą disability-friendly environment âą professional development opportunities
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