Marketing Manager – Contingent, Freelance, 12 Month Contract

Job not on LinkedIn

🔥 6 minutes ago

🇨🇳 China – Remote

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Informa

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1998

💼 Consulting

📣 Marketing

🏨 Hospitality

Consulting • Marketing • Hospitality

Informa is a global leader in business intelligence, academic publishing, and events. It is home to hundreds of specialist brands and businesses, focused on connecting people with knowledge through events and digital products. Informa operates in over 30 countries and has a workforce of 12,000 colleagues globally. The company runs divisions such as Informa Markets, which facilitates trade and growth through events, and Taylor & Francis, a leading publisher of academic research. Informa prioritizes sustainability and diversity, aiming to positively impact markets and communities. As a member of the FTSE 100, Informa is known for its strong financial performance and scale within the academic and B2B markets.

📋 Description

• Design and deliver critical aspects of the marketing strategy to achieve commercial objectives and revenue targets • Own and manage marketing strategy planning, implementation, and optimisation for inbound and outbound campaigns • Drive online traffic, leads, and conversions while presenting regular KPI updates • Analyse visitor and exhibitor digital behaviour through testing and reporting on channel and campaign performance • Use Adobe Analytics, Google Analytics, and third-party platforms to identify issues and opportunities • Benchmark and set KPI targets to improve digital marketing campaign performance • Work with supporting agencies on the strategy and setup of paid campaigns • Measure and optimise paid marketing using vendor dashboards, Google Analytics, and marketing analytics reports • Identify evolving SEO practices and collaborate with stakeholders and agencies on digital campaigns • Develop organic search growth strategies across customer lifecycle stages and international markets • Collaborate with content marketing and blog contributors to create high-quality content • Manage and improve organic search performance based on clickthrough rates, traffic, and conversions • Design and implement testing and optimisation strategies, including A/B testing, landing pages, and CTAs • Work with marketing team and line reports to deliver campaigns against KPIs and event/divisional strategy • Line-manage digital marketers and provide guidance, feedback, and inspiration • Produce timely campaign performance reports and recommend execution changes based on data insights • Identify trends and insights, optimise spend and performance, and share findings with marketing and senior management • Plan campaigns for visitor attendance and exhibitor acquisition • Monitor implementation plans, deadlines, schedules, Gantt charts, content calendars, and budget trackers • Assist with marketing budgets and maintain digital budget trackers • Identify target universes and key customer segments • Develop personas, value propositions, and messaging for key product segments • Ensure timely, relevant, and channel-optimised communications across digital channels

🎯 Requirements

• Minimum of 5 years experience as Marketing Manager • Bachelor’s Degree or equivalent • Thorough understanding and experience of digital marketing, including PPC, SEO, and online advertising • Direct marketing experience • Database development and growth, including segmentation and advanced targeting • Experience building relationships with partners and stakeholders • Analytical and questioning mindset • Significant exposure to design and print suppliers/agencies • Strong copywriting skills • Deadline and target driven • Experience working in a fast-paced environment • Excellent verbal and written communication skills in Arabic and English • Proficient in MS Office, including intermediate/advanced PowerPoint, Word, and Excel • Technology savvy and able to quickly adopt new technology solutions • Events marketing experience • Project management experience in marketing • Desirable: experience using marketing automation technology, preferably Eloqua • Desirable: experience with CMS platforms • Desirable: experience managing social media through platforms such as Sprout Social or Hootsuite • Desirable: social media listening and sentiment analysis experience • Desirable: marketing analytics and reporting platform experience, such as Google Analytics or Adobe Analytics • Desirable: formal business/marketing higher education qualification • Desirable: experience using Eloqua and/or Adobe Experience Manager

🏖️ Benefits

• Personal development opportunities • Supportive leadership team • Collaboration with agencies and stakeholders • Freelance 12-month contract