Senior Marketing Executive

🔥 1 minute ago

🇨🇳 China – Remote

⏳ Contract/Temporary

🟠 Senior

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Informa

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1998

💼 Consulting

📣 Marketing

🏨 Hospitality

Consulting • Marketing • Hospitality

Informa is a global leader in business intelligence, academic publishing, and events. It is home to hundreds of specialist brands and businesses, focused on connecting people with knowledge through events and digital products. Informa operates in over 30 countries and has a workforce of 12,000 colleagues globally. The company runs divisions such as Informa Markets, which facilitates trade and growth through events, and Taylor & Francis, a leading publisher of academic research. Informa prioritizes sustainability and diversity, aiming to positively impact markets and communities. As a member of the FTSE 100, Informa is known for its strong financial performance and scale within the academic and B2B markets.

📋 Description

• Lead the end-to-end marketing cycle for CPHI Middle East and BIO Middle East • Develop data-segmentation strategies targeting API manufacturers, biotech startups, government regulators, and big pharma C-suite • Own the marketing budget and optimize ROI across paid, earned, and owned channels • Drive high-quality MQLs through inbound marketing and targeted LinkedIn campaigns • Oversee whitepapers, webinars, and industry reports • Manage automated email journeys in Eloqua • Serve as primary marketing liaison for local health authorities and trade associations • Negotiate barter agreements and manage regional and international trade press relationships • Collaborate with operations to ensure a seamless show-floor brand experience • Provide weekly KPI reports on registration pacing and exhibitor MQLs

🎯 Requirements

• 3+ years in B2B event marketing • Experience in Pharmaceutical, Biotech, or Healthcare sectors is a significant advantage • Mastery of Marketing Automation tools • Hands-on experience with SEO/SEM, LinkedIn Campaign Manager, and Google Analytics (GA4) • English is essential • Arabic is a plus • Bachelor’s degree in Marketing, Business, or a related field • No relocation or sponsorship support provided

🏖️ Benefits

• Remote work option • Personal development opportunities • Supportive leadership team • Disability-friendly environment • Interview and selection process support or adjustments upon request