Social Media, Influencer Marketing Manager

🕒 March 18

🗽 New York – Remote

🗽 New York – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

💕 Social Media Manager

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Injective

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

₿ Crypto

🌐 Web 3

💳 Fintech

Crypto • Web 3 • Fintech

Injective is a layer-1 blockchain platform built for decentralized finance (DeFi) and Web3 applications, offering fast, low-cost transactions, EVM compatibility, and pre-built, plug-and-play modules that simplify building financial dApps. It operates a native token (INJ) used for staking and governance, supports asset bridging, validators, and an ecosystem of wallets, exchanges, and institutional partners focused on on-chain markets and financial products.

📋 Description

• Develop Injective’s social media and content strategy in collaboration with our marketing team and coordinating with design, product, engineering, business and operations. • Perform user research and translate insights into positioning and messaging, user education initiatives, and creative assets. • Plan, execute, and iterate multi-channel marketing campaigns with an experimental and analytical approach, using data to continuously optimize performance. • Generate, edit, publish, and share engaging daily and weekly content across multiple platforms that educates users and amplifies Injective’s brand and ecosystem. • Partner with Injective’s community, external writers, content producers and community moderators to deliver high-quality content creation that will include, but is not limited to, blogs, email newsletters, and how to videos. • Build and maintain strong relationships with key crypto, tech, and finance influencers and identify new partnership opportunities to expand brand reach and influence within the web3 community. • Track, analyze and report on web traffic, social growth, engagement, and KOL campaigns. • Act as an ambassador and educator for the Injective community, managing community and community moderators. • Manage social media and KOL budgets.

🎯 Requirements

• 3+ years of experience in social media, product, or marketing roles in a crypto startup (ideally with a background in layer 1 blockchains). • Proven track record owning social media or marketing strategies end-to-end: from research and positioning to content, campaigns, and reporting. • Possess a strong, proven interest in the crypto and RWA space with deep understanding of social media trends, platform best practices, and digital culture. • Strong ability to translate complex, technical concepts into clear, compelling narratives for different audiences. • Experience writing both native social content and institutional materials. • Expertise in developing social marketing strategies that are native to each channel and that can deliver tangible results. • Hands-on experience in content management across multiple platforms including X, Discord, Telegram and LinkedIn. • Proven success in influencer marketing or KOL management in Web3/crypto, effectively leveraging KOLs to drive marketing results. • Strong existing network of Web3 KOLs with demonstrated account management skills to activate impactful campaigns. • Deep understanding of how paid and organic content and strategies work together. • Excellent copywriting, communication skills, and storytelling skills. • Fluent written and spoken English. • Ability to work collaboratively with cross-functional teams in a fast-paced environment.

🏖️ Benefits

• Competitive salary and INJ token award • Remote-friendly work environment with flexible hours. • Unlimited PTO • Equipment • Home Office Stipend • Opportunity to work on cutting-edge blockchain technology in the finance industry. • Collaborative team culture with opportunities for professional growth and development. • Global team meet ups.