Chief Marketing Officer

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InkuPlay UG (haftungsbeschränkt)

WebsiteLinkedInAll Job Openings

1 - 10 employees

🎮 Gaming

📱 Media

🛍️ eCommerce

Gaming • Media • eCommerce

InkuPlay UG (haftungsbeschränkt) is a Germany-based esports organization and gaming community platform founded in 2023. It fields professional teams in competitive titles such as Valorant, Counter-Strike 2, and League of Legends, and runs tournaments, live events, and community activities. The company also produces content and streaming, operates an online shop, and emphasizes inclusive, professional gaming experiences and cutting-edge setups for players.

📋 Description

• Develop and implement a comprehensive marketing and growth strategy for InkuPlay • Translate company objectives into concrete marketing goals, initiatives and measurable KPIs • Build a clear positioning for InkuPlay in the gaming, e‑sports and entertainment markets • Identify new target audiences, markets, platforms and growth opportunities • Work closely with executive management on strategic matters • Support long‑term company, brand and internationalization strategy • Further develop brand identity, brand architecture and brand communications • Ensure a consistent and professional brand presence across all channels • Create brand guidelines, communication standards and approval processes • Develop cross‑channel content strategies for platforms such as TikTok, Instagram, YouTube, Twitch, LinkedIn, X and Discord • Plan and manage campaigns, content formats, livestreams and community activations • Design initiatives to increase reach, community engagement, user base and revenue • Conduct testing, audience analyses and campaign evaluations • Develop marketable sponsorship and partnership concepts • Support acquisition and management of sponsors, brand partners and strategic collaborations • Represent InkuPlay to brands, agencies, media and business partners • Build a strategic creator and influencer network • Develop campaigns with streamers, players, content creators and brand ambassadors • Develop a professional press and communications strategy

🎯 Requirements

• Several years of professional experience in a senior marketing role, e.g., CMO, Head of Marketing, Marketing Director or Growth Lead • Proven experience building and scaling brands, communities or digital business models • Strong expertise in brand management, growth marketing, content, social media and performance marketing • Ideally experience in gaming, e‑sports, entertainment, sports, media, the creator economy or technology • Experience developing and commercializing sponsorship and partnership concepts • Confident handling of marketing metrics, budgets, analyses and reporting • Experience leading interdisciplinary teams and managing external agencies and service providers • Strong understanding of digital platforms, community dynamics and current content formats • Excellent communication, presentation and negotiation skills • Fluent German and English • Strategic thinker with strong execution orientation • High degree of personal responsibility, resilience and decisiveness • Entrepreneurial mindset and willingness to actively help build company structures

🏖️ Benefits

• A central leadership role with direct collaboration with the Founder & CEO • Large strategic and operational scope • The opportunity to further develop a gaming and e‑sports brand from the ground up • Short decision‑making paths and direct communication • Flexible working arrangements with hybrid and remote options by agreement • Responsibility for brand, growth, communications and the marketing organization • Access to an international gaming, creator and e‑sports environment • The opportunity to build your own team and professional marketing structures • A dynamic corporate culture with high standards and ambitious growth targets • Competitive compensation based on experience, responsibility and qualifications • Potential for additional performance‑based remuneration in the future