Paid Media Strategist

August 8

Apply Now

Receive Emails with Similar Jobs

Input Output (IOHK)

WebsiteLinkedInAll Job Openings

Crypto • Web 3

Input Output (IOHK) is a technology company focused on research and development in the field of blockchain and cryptocurrencies. It is known for its key role in developing the Cardano blockchain platform, which aims to offer a more secure and scalable environment for digital transactions and smart contracts. IOHK places a strong emphasis on academic research and peer-reviewed development methods, contributing to its reputation in the blockchain space.

201 - 500 employees

Founded 2015

₿ Crypto

🌐 Web 3

📋 Description

• Who are we? • IOG, is a technology company focused on Blockchain research and development. We are renowned for our scientific approach to blockchain development, emphasizing peer-reviewed research and formal methods to ensure security, scalability, and sustainability. • Our projects include decentralized finance (DeFi), governance, and identity management, aiming to advance the capabilities and adoption of blockchain technology globally. • We invest in the unknown, applying our curiosity and desire for positive change to everything we do. • What the role involves: • As an experienced Paid Media Strategist at IOG, you will be responsible for designing and managing paid campaigns that help us grow brand awareness, drive ecosystem engagement, and support the adoption of our products and services. • You will serve as the primary point of contact for the organization’s paid media agency of record, ensuring clear alignment on campaign goals, performance benchmarks, and budget tracking. • This position reports to the External Communications Manager and plays a key role in scaling the organization’s communications and marketing efforts across both existing and emerging audiences.

🎯 Requirements

• Minimum of 5 years of experience in digital paid media campaigns • Strong experience in campaign design across programmatic media, search, and social media • Experience managing and collaborating with media agencies • Proficiency in interpreting campaign data and performance metrics using tools like Google Analytics, Ads Manager, or similar platforms • Proven track record of driving measurable results (leads, conversions, ROI) through paid media campaigns • Familiarity working in a distributed team experience, while collaborating across verticals to produce exceptional results • Possess an entrepreneurial attitude and a genuine passion for the Web3 space • Proven experience managing digital advertising campaigns with a strong understanding of performance marketing • Deep knowledge of Google Ads, LinkedIn Ads, X Ads, search engine marketing, programmatic advertising, campaign management dashboards, and DSPs • Ability to think both strategically and tactically • Adaptable and open - unafraid to take on new challenges • Curiosity & learning mindset • Drive, self-reliance • Delivery focused - turn abstract concepts into measurable results • Persuasive - skilled in lobbying and driving consensus • A team player, skilled in collaborating with internal stakeholders to achieve shared goals • Pragmatic with a can-do mentality and a growth mindset • Well-organized and effective time manager, methodical in approach

🏖️ Benefits

• Remote work • Laptop reimbursement • New starter package to buy hardware essentials (headphones, monitor, etc) • Learning & Development opportunities • Competitive PTO and Sick Leave plan