Content Marketing Lead

Job not on LinkedIn

🔥 0 minutes ago

🌐 Serbia, Spain – Remote

🇷🇸 Serbia – Remote 🇪🇸 Spain – Remote

⏰ Full Time

🟠 Senior

✍️ Content Marketing Manager

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Insightful

WebsiteLinkedInAll Job Openings

51 - 200 employees

☁️ SaaS

⚡ Productivity

SaaS • Productivity

Insightful is a productivity software company that enables teams to optimize their workflows and increase efficiency. The company offers a range of features including employee monitoring, time and attendance tracking, and productivity insights powered by AI. By analyzing activities in real time, Insightful helps organizations streamline operations, prevent employee burnout, and foster an accountable and efficient work environment. With tools designed for remote, hybrid, and in-office setups, Insightful provides valuable data insights that increase team productivity and support flexible work arrangements. The software integrates seamlessly with over 50 technology tools, and aims to support sustainable productivity through detailed analytics and reports.

📋 Description

• Own the marketing team’s Content-Generated Leads (CGL) target against a clear monthly goal • Track, measure, and optimize content initiatives based on conversion of traffic into qualified pipeline • Direct daily execution of the content production pipeline through efficient end-to-end processes and weekly sprints • Make data-driven decisions to advance the team and content toward company goals • Enforce performance-based SLAs with external content contributors, SEO, AEO, and PR agencies • Manage contributors against measurable ROI • Lead by example as a writer using a style consistent with the company’s tone and mission • Write clearly and concisely • Prioritize the content backlog using a “good is better than perfect” approach to ship high volumes each sprint • Build and manage AI-automated content pipelines using Claude to scale topical authority and repurpose content across channels • Lead the content team of writers and strategists • Collaborate across marketing, product, success, and sales

🎯 Requirements

• Native English speaker (or C2 equivalent) with flawless written and editorial command of American English grammar • BA/BS degree in English, Media/Journalism or comparable discipline, or equivalent work experience • 5+ years in B2B SaaS marketing • At least 2+ years explicitly managing content teams, SEO pipelines, and external vendor production cycles • Deep understanding of SEO, AEO, and content structuring for an AI-first landscape • Ability to use data to gut check and course-correct creative decisions, report results, and optimize performance • Excellent attention to detail for line editing and consistency in style and tone • Highly proficient in web analytics, including HubSpot, Google Analytics, and Ahrefs • Conversion rate optimization (CRO) proficiency • Proficient in web content management and familiar with CMS tools such as Webflow and HubSpot • Ability to translate content activity into executive-level business metrics • Ability to flag blockers immediately and propose solutions • High-level AI proficiency and hands-on experience building agentic workflows