Senior Director, Media Analytics, Commercial Strategy – Acceleration

🕒 May 2

🏄 California, Colorado, +17 more states – Remote

🏄 California – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🏛️ District of Columbia – Remote 🌺 Hawaii – Remote 🌽 Illinois – Remote 🦞 Maine – Remote 🗻 New Hampshire – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🔔 Pennsylvania – Remote ⚓ Rhode Island – Remote 🤠 Texas – Remote 🍁 Vermont – Remote ⚔️ Virginia – Remote ☕ Washington – Remote

💵 $249k - $315.5k / year

⏰ Full Time

🟠 Senior

👔 Director

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Instacart

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2012

🛍️ eCommerce

🚗 Transport

🛒 Retail

💰 $232M Venture Round on 2021-11

eCommerce • Transport • Retail

Instacart is a company that offers a flexible approach to work while transforming the grocery industry. It provides an essential service by delivering groceries and household goods to customers' doors in as little as 30 minutes. Instacart offers safe and flexible earning opportunities to personal shoppers and tackles challenges such as rerouting deliveries during snowstorms and connecting customers with coupons and deals. It aims to be the operating system for the grocery industry, thus helping customers save time for other activities. Instacart emphasizes diversity, equity, and belonging in its work culture.

📋 Description

• Own the end-to-end media analytics strategy and roadmap for Instacart Ads, establishing trusted measurement standards that quantify incrementality, optimize performance, and inform advertiser investment decisions. • Lead, develop, and scale a ~30-person team (including managers and senior ICs) across client analytics, measurement science, experimentation, and commercialization; attract top talent and foster an inclusive, high-performing culture. • Build and standardize frameworks for causal inference, geo and audience experiments, MMM, attribution, creative effectiveness, and audience insights; partner with Ads R&D and Data Science to productionize models and reporting at scale. • Collaborate with Brand Partnerships and Sales to deliver compelling, client-ready narratives that translate complex analytics into clear business impact, driving increased advertiser investment. • Establish data governance, quality, and privacy-safe measurement practices; represent Instacart with industry bodies to advance retail media standards and third-party interoperability. • Define and manage OKRs, operating cadences, resourcing, and prioritization across a portfolio of analytics initiatives, focusing the team on the highest-impact work. • Lead third‑party measurement partnerships (e.g., MMM providers, clean rooms) and integrate them with Instacart’s first‑party capabilities to deliver holistic, actionable insights.

🎯 Requirements

• 12+ years of experience in media analytics, marketing science, or ad measurement within digital advertising or retail media. • 7+ years leading analytics teams of 15+ (including managers of managers), with a track record of hiring, developing, and retaining diverse, high-performing talent. • Expertise in incrementality testing and causal inference, experimental design, MMM, and attribution, with programs deployed at enterprise scale. • Advanced SQL and proficiency in Python or R; demonstrated ability to review methodologies, validate models, and uphold analytic rigor. • Bachelor’s degree in a quantitative field (e.g., Statistics, Economics, Mathematics, Computer Science, Engineering) and proven experience influencing C‑suite stakeholders at large advertisers (e.g., CPGs) to drive investment decisions.

🏖️ Benefits

• Instacart provides highly market-competitive compensation and benefits in each location where our employees work. • This role is eligible for a new hire equity grant as well as annual refresh grants. • Please review our Flex First remote work policy.