Senior Marketing Manager II, Ads Product Marketing

September 3

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

⛰️ Colorado – Remote

Although this job is listed in Colorado, this company may be open to hiring remote in other states.

+17 more states

🏄 California – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🌺 Hawaii – Remote 🌽 Illinois – Remote 🦞 Maine – Remote 🗻 New Hampshire – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🔔 Pennsylvania – Remote ⚓ Rhode Island – Remote 🤠 Texas – Remote 🍁 Vermont – Remote ⚔️ Virginia – Remote ☕ Washington – Remote

💵 $167k - $224k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

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Instacart

WebsiteLinkedInAll Job Openings

eCommerce • Transport • Retail

Instacart is a company that offers a flexible approach to work while transforming the grocery industry. It provides an essential service by delivering groceries and household goods to customers' doors in as little as 30 minutes. Instacart offers safe and flexible earning opportunities to personal shoppers and tackles challenges such as rerouting deliveries during snowstorms and connecting customers with coupons and deals. It aims to be the operating system for the grocery industry, thus helping customers save time for other activities. Instacart emphasizes diversity, equity, and belonging in its work culture.

1001 - 5000 employees

Founded 2012

🛍️ eCommerce

🚗 Transport

🛒 Retail

💰 $232M Venture Round on 2021-11

📋 Description

• Lead a team of advertising-focused Product Marketers responsible for driving the success of Instacart Ads ecosystem and establish a Product Marketing center of excellence. • Develop cohesive go-to-market strategies and inbound/outbound marketing plans; own product positioning, messaging, and marketing materials for product/feature launches. • Serve as strategic thought partner to Ads business and collaborate with Product, Brand Partnerships, Customer Success, and Commercial Teams. • Gather feedback from advertisers and the market to inform Product teams and identify new product opportunities. • Plan, execute, and measure marketing campaigns to build sales pipeline and drive product adoption; partner with Growth Marketing to create investment strategy across marketing channels. • Oversee team strategy, budget, management and resourcing; balance priorities and set clear goals. • Partner with Sales Enablement to educate sales team and advertisers about the value of data & measurement products. • Execute marketing programs including thought leadership, blogs, whitepapers, guides, social support, industry briefings, product launches, and events.

🎯 Requirements

• 10+ years of experience in product marketing and related product roles with at least 5 years in digital advertising and tech industry specifically • Bachelor's degree in marketing, business, or related field • Retail Media Network, CPG and/or Retailer experience • Deep understanding of the digital advertising/marketing ecosystem and advertising technologies • Ability to quickly grasp complex technical concepts and translate them into customer value propositions • Experience in defining product marketing objectives and key results (OKRs) and tracking key performance indicators (KPIs) • Excellent written and verbal communication skills, with the ability to create compelling marketing content and effectively articulate product messaging. • Proven track record of developing and executing successful go-to-market strategies. • Strong analytical skills and data-driven mindset, with the ability to analyze market trends, customer insights, and competitive intelligence • Executive presence and ability to articulate marketing concepts to broad audiences • Strong communication skills and enjoyment working with external audiences

🏖️ Benefits

• Instacart provides highly market-competitive compensation and benefits in each location where our employees work. • This role is eligible for a new hire equity grant as well as annual refresh grants. • Offers may vary based on many factors, such as candidate experience and skills required for the role. • Flex First remote work policy (flexible approach to where we work)