Director of Marketing

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Logo of Institute for Curriculum Services

Institute for Curriculum Services

11 - 50 employees

Founded 2005

📚 Education

🤝 Non-profit

💰 Grant - Institute for Curriculum Services on 2019-12

Education • Non-profit

Institute for Curriculum Services is a nonprofit organization that provides K–12 educators with free, standards-aligned curricula and professional learning focused on Judaism, Jewish history, and religious literacy. ICS offers workshops, online courses, lesson plans, a curriculum library, and primary-source–based materials to help teachers integrate accurate, classroom-ready resources about Judaism and the Middle East into their instruction. It also runs events and partners with other institutions to support constitutional and pedagogical approaches to teaching religion in schools.

📋 Description

• Lead digital marketing across all channels - website, SEO, AI discoverability, email, social media, word of mouth campaigns, and paid media - with a focus on year-over-year growth in qualified leads and conversions. • Manage the full educator conversion funnel - lead generation, segmentation, nurturing, and follow-up - to move educators from awareness to program completion. • Develop and maintain messaging frameworks, visuals, and compelling content that elevate ICS’s visibility and deepen stakeholder engagement. • Maintain an analytics framework tracking KPIs across channels; translate data into clear narratives that inform leadership decision-making. • Supervise the Marketing and Communications Manager as well as agency and contractor relationships

🎯 Requirements

• Bachelor’s or Master’s degree in Marketing, Communications, or related field (or equivalent experience). • 10+ years in marketing or communications, including leadership accountabilities • Proven track record designing and executing integrated marketing strategies that advance organizational goals. • Strong written and verbal communication skills; ability to craft compelling messages for educator and education-sector audiences. • Fluency with digital marketing platforms, social media strategy, and data analytics; ability to make strategic decisions from data insights. • Experience with marketing automation, CRM systems, and audience segmentation. • Technical proficiency with website, design, CRM, social media, marketing and AI tools. • Excellent project and people management skills; able to manage multiple priorities in a fast-paced environment.

🏖️ Benefits

• Medical, dental, vision, life and long-term disability insurance • An employee flexible spending health care and dependent plan • A 401(k) program with organizational contribution • Generous paid vacation and health and wellness time • Paid time off for federal holidays • Paid time off for Jewish holidays that fall during the work week as well as floating holidays for those who observe other holy days • Professional development budget

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