Marketing Operations, Lifecycle Manager

November 26

🌵 Arizona – Remote

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🏄 California – Remote

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+13 more states

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💵 $110k - $130k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Marketing Operations

🦅 H1B Visa Sponsor

Apply Now
Logo of InStride

InStride

Education • HR Tech

InStride is a company that partners with organizations to provide career-aligned, debt-free education programs for employees. By offering strategic design and a flexible platform, InStride supports talent development, enhances employee engagement, and improves talent acquisition. Their solutions include tuition reimbursement, diversity, and inclusion initiatives, which help to build a skilled and resilient workforce in a rapidly evolving workplace. InStride's clients experience significant benefits, such as higher promotion rates, increased employee retention, and improved return on investment (ROI). Notable partnerships include collaborations with companies like Amazon to expand education opportunities for employees across various sectors.

51 - 200 employees

📚 Education

👥 HR Tech

📋 Description

• Own how prospects and leads move through the marketing funnel from first engagement through opportunity creation. • Architect and execute full-funnel lifecycle programs. • Manage marketing automation and data systems. • Bring campaigns to life through content, email, digital, and event execution. • Drive measurable impact on pipeline progression and revenue growth.

🎯 Requirements

• 5+ years of B2B marketing experience, ideally within a SaaS or technology company. • Proven expertise and track record in lifecycle marketing strategy and execution. • Proficiency in Marketo (or HubSpot), Salesforce, and Demandbase (or 6sense). • Understanding of marketing analytics tools (e.g., Tableau, Looker, Google Data Studio). • Familiarity with AI tools or marketing automation workflows required.

🏖️ Benefits

• 401(k) plan with company match • Flexible vacation policy • Paid family leave • Best-in-class health care benefits • Enroll in 2,800+ online certificate and degree programs through the Step Forward program

Apply Now

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