Manager, Customer Marketing – K-12

🕒 May 12

🇺🇸 United States – Remote

💵 $75k - $115k / year

⏰ Full Time

🟠 Senior

🔴 Lead

🎡 Marketing

🦅 H1B Visa Sponsor

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Instructure

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

📚 Education

☁️ SaaS

🤝 B2B

💰 Private Equity Round - Instructure on 2024-07

Education • SaaS • B2B

Instructure is an education-technology company that builds cloud-based learning and assessment platforms, best known for Canvas LMS. It provides an integrated ecosystem of SaaS products and services — including learning management, standards-aligned assessment (Mastery), credentialing and records (Parchment), analytics, and tools for K–12, higher education, and business/government training. Instructure focuses on student success, partner integrations, and scalable solutions for institutions and organizations to deliver, assess, and credential learning.

📋 Description

• Drive adoption and customer value • Design and execute programs that increase product usage, engagement, and customer health across our K-12 customer base. • Strengthen retention • Build lifecycle and engagement strategies that reduce churn risk and support renewal, working closely with Customer Success and Renewals teams. • Develop scalable customer programs • Create repeatable, data-driven programs using digital campaigns, customer communications, and targeted initiatives that reach customers at the right time with the right message. • Partner on expansion strategy • Collaborate with ABM and Marketing Managers to support cross-sell efforts, contributing insights, segmentation, and program support to drive expansion opportunities. • Run integrated campaigns (digital + field + events) • Execute campaigns that combine digital marketing with customer events, webinars, and field programs to increase engagement and product adoption. • Turn insights into action • Use customer data, product usage signals, and campaign performance to continuously refine programs and improve outcomes. • Align cross-functional teams • Work closely with Customer Success, Sales, Renewals, Community, and Marketing to ensure a consistent and effective customer experience. • Measure impact • Track and report on key metrics like product adoption, engagement, retention, and campaign performance.

🎯 Requirements

• 7+ years in customer marketing, lifecycle marketing, or post-sale marketing in B2B SaaS • Strong track record driving adoption, engagement, and retention • Experience building and scaling customer lifecycle programs • Ability to partner cross-functionally with Customer Success, Sales, and Marketing • Experience supporting (not necessarily owning) expansion or cross-sell motions • Hands-on experience with marketing automation and customer data tools (Marketo, Salesforce, Gainsight, etc.) • Analytical mindset—you use data to guide decisions and improve performance • Strong communication skills and ability to influence without direct ownership

🏖️ Benefits

• Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success. • Flexible work culture. Our remote, hybrid and in-office collaboration spaces vary by role, team and location. • Generous time off, including local holidays and our annual “Dim the Lights” period in late December, when teams are encouraged to step back and recharge based on departmental needs. • Comprehensive wellness programs and mental health support • Learning and development resources, including professional development tools and tuition reimbursement, to support your growth • The technology and tools you need to do your best work • Motivosity employee recognition program • A culture rooted in inclusivity, support, and meaningful connection