Director, Lifecycle Marketing – Martech

🕒 May 9

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Lumeris

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

⚕️ Healthcare Insurance

☁️ SaaS

Healthcare Insurance • SaaS

Lumeris is a company focused on providing value-based care solutions within the healthcare industry. With over a decade of leadership in this field, Lumeris partners with health systems to improve patient outcomes and drive financial success through tech-enabled solutions. Their platform supports population health management, clinical delivery transformation, and payer contracting, offering comprehensive solutions for acute, post-acute, and high-risk patient management. Lumeris is recognized for creating significant cost savings and achieving excellent patient outcomes, including a 5-star CMS rating for its Medicare Advantage Prescription Drug Plan.

📋 Description

• Own the end-to-end lifecycle marketing strategy across acquisition, onboarding, engagement, retention, and reactivation for members, brokers, and providers. • Translate business and experience goals into quarterly and annual lifecycle roadmaps for each audience. • Define key moments in the journey (e.g., enrollment, onboarding, broker communications, provider engagement milestones) and design strategies to improve engagement, retention, and outcomes. • Evangelize and enforce the customer journey framework, including best practices for trigger-based vs. batch communications, entry/exit criteria, prioritization, and multi-channel orchestration. • Define frameworks for audience segmentation and targeting across members, brokers, and providers. • Establish best practices for segmentation, suppression logic, and communication cadence to optimize engagement and prevent audience fatigue. • Own lifecycle performance measurement for all audiences, defining KPIs across engagement, conversion, retention, and satisfaction. • Collaborate with Analytics and Data teams to integrate lifecycle performance into broader organizational reporting. • Lead, mentor, and develop a high-performing team of lifecycle marketers and marketing operations / martech professionals.

🎯 Requirements

• 8–12+ years of experience in lifecycle, CRM, or growth marketing. • Deep expertise in Salesforce Marketing Cloud (required). • Experience building and scaling lifecycle programs for multiple audiences, ideally in a regulated industry (healthcare, insurance, financial services). • Proven ability to define audience strategies and measure campaign/journey performance against core business KPIs. • Proven ability to lead and develop high-performing teams. • Exceptional cross-functional collaboration and communication skills, with an ability to influence and align stakeholders from executives to individual contributors.

🏖️ Benefits

• Medical, Vision and Dental Plans • Tax-Advantage Savings Accounts (FSA & HSA) • Life Insurance and Disability Insurance • Paid Time Off (PTO, Sick Time, Paid Leave, Volunteer & Wellness Days) • Employee Assistance Program • 401k with company match • Employee Resource Groups • Employee Discount Program • Learning and Development Opportunities • And much more...