ABM Manager, Mexico

10 hours ago

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Instructure

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Education • SaaS • Artificial Intelligence

Instructure is an educational technology company that provides various digital tools and platforms to enhance and streamline teaching and learning experiences across different educational levels, from K-12 to professional education. Central to their offerings is the Canvas Learning Management System (LMS), which serves as a comprehensive hub for educators and students to connect and communicate effectively. Instructure also offers additional tools such as Canvas Studio and Canvas Catalog, as well as data-driven insights through Intelligent Insights that utilize AI to improve educational outcomes. The company's products are designed to support evidence-based decision-making, optimize technology usage, and foster impactful results in educational environments.

1001 - 5000 employees

Founded 2016

📚 Education

☁️ SaaS

🤖 Artificial Intelligence

📋 Description

• Lead and Execute ABM Strategy: Design and manage 1:1, 1:few, and 1:many ABM programs that reach the right institutions and organizations with personalized, relevant experiences, including integrated email, paid media, direct mail, and personalized content experiences. • Collaborate with sector marketing, sales, and customer success to identify and prioritize target accounts, define buying groups, and tailor messaging to the unique needs of [K–12, Higher Ed, business and government learning] audiences. • Use Demandbase to orchestrate and measure multi-channel account journeys, including advertising, website personalization, and content engagement, to complement campaigns executed in Marketo and Outreach. • Partner with content and creative teams to develop assets that resonate with educators, administrators, and technology leaders and align assets with stage-based buyer journeys informed by predictive scoring and intent data. • Manage budgets, timelines, and results while continuously experimenting with new tactics and tools. • Lead and analyze research projects (internal or vendor-led) to surface insights that fuel smarter ABM strategies and inform ongoing targeting and segmentation refinement. • Drive Collaboration and Alignment: Work hand-in-hand with sales, customer success, SDRs, and marketing operations to connect strategy with execution, ensuring marketing activity contributes directly to business objectives including competitive conquesting, pipeline generation, and revenue outcomes. • Use Salesforce, Marketo, and Outreach to ensure campaign alignment, accurate tracking, and smooth lead/account handoffs. • Engage with the marketing operations team to collaboratively design dashboards in Tableau and/or Demandbase that visualize ABM performance, predictive trends, and account engagement insights. • Create scalable systems for project organization and visibility using Asana • Measure, Learn, and Optimize: Continuously refine targeting strategies to ensure relevance and alignment with business goals. • Define and track key performance indicators for engagement, pipeline influence, and revenue contribution from ABM programs. • Collaborate with Revenue Ops to define KPIs that connect ABM influence to pipeline velocity, opportunity conversion, and customer expansion. • Apply data insights to refine segmentation, messaging, and tactics for continuous improvement. • Share best practices and learnings to help elevate ABM strategy across sectors and teams.

🎯 Requirements

• 5–7 years of B2B marketing experience, with 2+ years managing ABM programs in a SaaS or software company (edtech experience strongly preferred). • Proven ability to build and execute ABM programs that drive measurable pipeline and customer expansion. • Hands-on expertise with Demandbase, Marketo, Salesforce, Outreach, and Tableau. • Analytical mindset with the ability to interpret data and communicate insights clearly. • Excellent communication and collaboration skills—comfortable building trust with sales, customer success, marketing ops, and key stakeholders. • Curiosity, creativity, and a test-and-learn approach that aligns with Instructure’s culture of innovation. • Bachelor’s degree in Marketing, Business, or related field (or equivalent experience).

🏖️ Benefits

• We believe in hiring great people and treating them right. • Instructure is an Equal Opportunity Employer. We comply with applicable employment and anti-discrimination laws in every country where we operate. • All employees must pass a background check as part of the hiring process. To help protect our teams and systems, we’ve implemented identity verification measures.