Consumer Brand Strategist

🕒 Yesterday

🇺🇸 United States – Remote

💵 $121.1k - $205.9k / year

⏰ Full Time

🟠 Senior

🔴 Lead

💃 Brand Manager

🦅 H1B Visa Sponsor

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Intel Corporation

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1968

🔧 Hardware

🤖 Artificial Intelligence

📡 Telecommunications

Hardware • Artificial Intelligence • Telecommunications

Intel Corporation is a leading technology company that specializes in manufacturing and selling a variety of hardware and software products. Its offerings include processors such as Intel Core, Intel Xeon, and Intel Atom, as well as discrete graphics, AI accelerators, silicon photonics, and embedded solutions. Intel serves various industries with its networking, storage solutions, and developer resources, focusing heavily on AI and performance-driven technologies. The company plays a significant role in advancing computing experiences across PCs, data centers, cloud, edge, and 5G networks. Intel is committed to delivering high performance and secure technologies while fostering innovation through its expansive partner ecosystem and development tools.

📋 Description

• Lead the creation, curation, and management of Intel's consumer product brand strategy • Define and implement strategic decisions regarding product brand creation, brand extensions, hierarchy, categories, and segmentation • Oversee the development of naming conventions, nomenclature, and tiering strategies • Partner with Intel strategic planners, engineers, product marketing, and designers • Manage senior stakeholders across business, sales, and marketing teams • Collaborate on the development of physical and digital brand activations • Validate brand strategy frameworks, measure consumer impact, and refine ongoing brand management practices • Identify and implement efficiencies in branding workflows • Direct internal and external brand and naming resources

🎯 Requirements

• Bachelor's degree in business, marketing, or a related field • 8+ years of experience in brand strategy, brand management, brand marketing, product marketing or brand naming at either a brand agency or on the client side • 3+ years of experience presenting to executive stakeholders • 3+ years of experience in technology branding

🏖️ Benefits

• Competitive pay • Stock bonuses • Health insurance • Retirement plans • Vacation