Senior Integrated Marketing Manager, Life Sciences

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🔥 29 minutes ago

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Interra Health

WebsiteLinkedInAll Job Openings

51 - 200 employees

🏥 Healthcare

☁️ SaaS

🔌 API

Healthcare • SaaS • API

Interra Health is a healthcare technology company formed by the merger of DoseSpot, Arrive Health, and pVerify. It provides integrated, developer-first solutions that connect medical and pharmacy benefits with prescription fulfillment to enable transparent, informed decisions at the point of care. Its product suite includes DoseSpot (ePrescribing and patient engagement), Arrive Health (real-time coverage, pricing, and affordability insights), and pVerify (insurance eligibility and benefits verification). Interra Health aims to deliver real-time coverage, cost, and access insights for providers and clear coverage, affordability, and availability information for patients, and supports PBMs, payers, life sciences partners, and health tech platforms with APIs and developer infrastructure.

📋 Description

• Own integrated demand generation - design and run multi-channel campaigns spanning digital, email, webinars, content syndication, account-based marketing (ABM), and industry events that drive awareness, engagement, and qualified leads • Own top-of-funnel performance, including lead generation, MQLs, pipeline contribution, and campaign ROI, and report on results against clear targets • Build sales enablement that converts - presentations, solution briefs, case studies, customer stories, white papers, and thought-leadership content with messaging tailored to key buyer personas, developed in partnership with Product Marketing • Partner closely with Sales to support strategic accounts, nurture opportunities, and improve pipeline conversion • Drive partner and customer engagement - lead co-marketing initiatives with strategic partners and develop campaigns that grow product awareness, adoption, and utilization • Lead patient-engagement marketing - develop content and campaigns that communicate the value of patient-centric solutions, including access, adherence, and activation, to pharma and life sciences stakeholders • Own marketing for industry conferences, partner events, and webinars end-to-end -pre-event, on-site, and post-event - to maximize lead capture and pipeline impact • Use AI tools to accelerate campaign production, content drafting, audience segmentation, and performance analysis, raising both the speed and quality of marketing output • Continuously optimize - track campaign performance, lead metrics, partner engagement, and pipeline contribution, and feed insights back into the next cycle

🎯 Requirements

• Bachelor’s degree and 8+ years in B2B marketing, including demand generation and integrated campaign ownership (equivalent experience considered) • Demonstrated ownership of multi-channel demand-gen programs with measurable pipeline impact • Hands-on experience with marketing automation and CRM platforms such as HubSpot, Marketo, or Salesforce • Strong content and messaging skills, with fluency in funnel metrics - MQLs, pipeline, and ROI • Proven cross-functional collaboration with Sales and Product • Healthcare, pharma, life sciences, or other regulated-industry marketing experience • Comfort operating in a fast-paced, post-merger environment where systems, priorities, and structures are still evolving.

🏖️ Benefits

• Offers Bonus