Senior Group Marketing Manager

🔥 4 minutes ago

🇩🇪 Germany – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

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Intuitive

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1995

🏥 Healthcare

💼 Consulting

📦 Logistics

Healthcare • Consulting • Logistics

Intuitive is a company known for its innovative surgical technologies, including the da Vinci Surgical Systems which are used for minimally invasive procedures. With three decades of demonstrated performance, Intuitive focuses on advancing healthcare by providing structured and measurable technology training pathways for surgeons, physicians, and OR care teams. Their vision is to improve patient outcomes through less invasive surgical care. Intuitive also offers a visual media platform for collaboration and learning, known as the Da Vinci Hub, and the Simnow platform for surgical training. The company is involved in ongoing innovation to explore new possibilities in surgical care.

📋 Description

• Lead and implement strategic marketing programs for the launch and adoption of da Vinci General Surgery indications • Develop surgeon champions and key opinion leaders to support procedure adoption • Manage Clinical Marketers responsible for defined subspecialties, providing direction and supporting development • Serve as the General Surgery subject matter expert and analyze European market dynamics, adoption drivers, and barriers • Develop market segmentation and understand surgeons, practices, patient journeys, and clinical procedure steps • Design and execute European marketing strategies, value messaging, tactics, and market activities with demonstrated ROI • Align strategic initiatives with European market/country marketing and sales leadership on procedure priorities • Work with Training to develop standardized surgeon training pathways • Collaborate with Clinical Affairs on publication strategies supporting procedure adoption • Define marketing promotion and product requirements for new products with European product marketing teams • Identify surgeon KOLs and create procedure guides and training materials for emerging procedures • Develop sales, clinical, and capital marketing tools to support procedure, product, quota, and system-sales goals • Build surgeon champions, proctors, course hosts, speakers, teachers, case-observation centers, and executive KOLs • Develop and implement robotic clinical education programs and symposia • Support national and global Market Access teams with cost-effectiveness and value strategies • Develop and validate clinical and economic data • Align with surgical and executive societies • Lead Intuitive's presence at European conferences, robotics symposia, postgraduate courses, live surgical broadcasts, and trade shows • Develop and execute European society collaboration initiatives in training and education

🎯 Requirements

• Bachelor's degree in life science or business discipline • MBA preferred • 12+ years of experience, including 7 years of Clinical/Product marketing experience in a therapeutic medical device company • General Surgery experience preferred • Strong Clinical, Surgical and/or Operating Theatre (Room) experience desired • 3+ years of successful management and talent development experience and training • Fluent in English required • Fluent in German and/or French preferred • Proven ability to position procedure/product messages and develop sales support to drive adoption • Demonstrated success building clinical education and marketing programs to drive product/procedure growth • Experience leading departmental and cross-functional projects and project teams in the medical device or related industry • Strong track record leading strategic initiatives from concept to completion • Success integrating business insights into broad marketing strategies and plans • Superior verbal/written communication, teamwork, and interpersonal work across multiple constituents • Self-starter able to take leadership in an unstructured environment • Ability to manage projects, budgets, priorities, and multiple tasks • Strong knowledge of the MS Office product suite • Ability to travel 60%; international travel required

🏖️ Benefits

• Remote work arrangement; employees come onsite when requested by the leader • Long-term growth and development investment • Inclusive and diverse workplace culture • Clinical education programs, symposia, postgraduate courses, live surgical broadcasts, and conference participation opportunities

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