Senior Marketing Manager

Job not on LinkedIn

🔥 43 minutes ago

🇩🇪 Germany – Remote

💵 €80k - €100k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 11%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Primefold

WebsiteLinkedInAll Job Openings

11 - 50 employees

☁️ SaaS

🤝 B2B

🏢 Enterprise

💰 SEED on 2025-02

SaaS • B2B • Enterprise

Primefold is a Germany-hosted SaaS intelligence platform that turns organizational signals — surveys, reviews, support tickets, contracts and spreadsheets — into prioritized, actionable recommendations. It offers named products such as Experience Intelligence (XI) and Real Estate Intelligence (RI), targets CX, HR, marketing, product and asset managers, and emphasizes traceable answers (each insight links back to its sources) and GDPR-compliant data hosting. Primefold is positioned as a B2B tool for enterprises to surface and act on insights from distributed internal and external data.

📋 Description

• Own how Primefold presents itself in the market • Translate the go-to-market strategy into brand and product positioning, messaging, and a communications concept for Primefold, XI, and RI • Plan and manage campaigns, content, events, and PR • Own brand and product positioning, including the differences between XI and RI and their customer value propositions • Establish messaging, tone of voice, language conventions, and guidelines • Plan the annual and quarterly marketing calendar, including campaigns, content, events, and launches • Own campaign concepts, copy, and creative development, and shape the channel strategy with the Head of GTM • Lead the content and social media strategy, industry events, speaking opportunities, webinars, PR, and media relations • Own the website story and copy • Lead and develop Marketing Managers and brief freelancers and agencies • Write positioning documents, briefs, and initial drafts yourself • Report on marketing performance and bring market feedback back into the company • Build marketing processes as the company scales

🎯 Requirements

• At least 7 years of B2B marketing experience, ideally in SaaS, AI, or tech • At least 2 years of experience in a senior or lead role • Experience building B2B brand and product positioning • Experience with integrated campaigns, content programs, and events • Ability to write precise briefs and communicate quality standards clearly • Experience leading, coaching, and developing junior marketers • Excellent written and spoken English • German language skills are a major plus but not required • Entrepreneurial mindset and the ability to turn strategy into action • Data-driven approach and a natural willingness to use AI tools • Based in Germany; Berlin preferred • Advantageous: experience in the DACH market and knowledge of HubSpot and paid marketing platforms

🏖️ Benefits

• Remote work flexibility, with Berlin preferred • Flexible working conditions to enable your best work • Supportive, collaborative, transparent, and responsive team environment • Genuine responsibility and influence from day one • Opportunity to help shape a fast-growing AI company • Professional collaboration with people from diverse backgrounds

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