Integrated Marketing Communications Manager

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🕒 April 8

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iRhythm Technologies, Inc.

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2006

⚕️ Healthcare Insurance

🧬 Biotechnology

Healthcare Insurance • Biotechnology • Medical Technology

iRhythm Technologies, Inc. is a medical technology company that specializes in digital healthcare solutions for the management of cardiac arrhythmias. The company is best known for its ZioSuite, a comprehensive platform designed to deliver a streamlined solution for assessing heart health through advanced analytics and patient-centered data collection. iRhythm focuses on improving patient outcomes and optimizing the efficiency of healthcare providers through innovative technology in the cardiac monitoring space.

📋 Description

• Own the U.S. integrated marketing communications strategy, ensuring alignment to business priorities, commercial goals, and product adoption targets • Drive measurable impact across key performance indicators including pipeline contribution, engagement, brand awareness, and market penetration • Own and evolve brand governance across the U.S. business, ensuring consistency, quality, and differentiation across all customer and stakeholder touchpoints • Define messaging architecture and enforce standards across campaigns, content, and channels • Lead the strategy and execution oversight of multi-channel campaigns that drive awareness, demand generation, and customer engagement • Support communications strategy for product launches, ensuring strong market entry, clear differentiation, and commercial readiness • Partner with Corporate Communications, PR, and Investor Relations to align messaging and reinforce enterprise narratives • Act as the primary liaison between internal teams and external agencies to ensure strategic alignment and execution excellence • Ensure all communications adhere to Medical, Legal, and Regulatory (MLR) requirements

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, Life Sciences, or a related field • 7+ years of experience in marketing communications within medical device, diagnostics, digital health, or pharmaceutical industries • Proven track record of owning and delivering integrated marketing communications strategies tied to business outcomes • Experience operating in highly regulated environments • Demonstrated ability to influence cross-functional stakeholders and drive alignment at senior levels • Strong strategic thinking, executive communication, and project leadership skills • Experience managing agencies and external partners • Willingness to travel up to 30%

🏖️ Benefits

• Health insurance • 401(k) • Paid time off • Flexible work arrangements • Professional development opportunities