Senior Manager, Data Communications – Trends Expert

🕒 April 2

🏄 California, New York – Remote

🏄 California – Remote 🗽 New York – Remote

💵 $195k - $255k / year

⏰ Full Time

🟠 Senior

🗣️ Communications

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Whatnot

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2021

🏪 Marketplace

🛍️ eCommerce

💰 $260M Series D on 2022-07

Marketplace • eCommerce

Whatnot is a dynamic online marketplace platform that facilitates live shopping experiences. Users can buy, sell, and discover products they love, engaging in a community-driven environment through live shows. Whatnot ensures a secure shopping experience by vetting sellers and offering protection for unsatisfactory purchases. The company values privacy, providing consent management tools for their users to control cookie usage and personal data processing.

📋 Description

• Own the development of Whatnot's consumer research and trend report program, from concept and methodology through to media-ready packaging and launch • Use AI tooling, platform data, seller behavior, and buyer trends to surface insights that are newsworthy, culturally relevant, and category-defining • Partner closely with data, product, and category teams to identify stories hiding in the numbers and turn them into compelling narrative assets • Build a cadence of trend moments – seasonal, cultural, and category-specific – that keep Whatnot in the media conversation year-round • Build and own a recurring content franchise (blog, newsletter, or similar) that delivers original analysis on categories, seller economics, and the live commerce industry • Shape story angles that are grounded in data and resonate with media and consumers • Identify opportunities to insert Whatnot into broader cultural and industry conversations with data-backed POVs • Develop press materials including pitch angles, backgrounders, and talking points anchored in research and insights • Serve as an on-the-record spokesperson for Whatnot on consumer trends, category stories, and live shopping culture, representing the brand with press, on camera, and at events • Translate platform data and buyer/seller insights into sharp, quotable narratives that position Whatnot as the definitive voice on what's trending and what's next • Build and maintain credibility with journalists as a go-to expert source on consumer behavior, live commerce, and the communities that shop on Whatnot

🎯 Requirements

• 7-10+ years of PR, communications, or journalism experience, with a strong track record in communications and data storytelling • Demonstrated experience developing and launching data-driven reports, trend studies, or research-backed earned media programs • Strong analytical instincts: you're comfortable working with data sets and translating findings into narratives that resonate with press and consumers alike. You know what makes a compelling story and can identify newsworthy insights within data. • Excitement for AI tools across research, data analysis and day-to-day work. You don't need to be an expert, but you're curious and want to get better. • Experience working with media and editorial. Solid media relationships across consumer, lifestyle, and tech outlets, both traditional and new media are a huge plus. • Exceptional writing skills: you can turn a data point into a headline and a trend into a story. Ability to translate data into clear, culturally relevant narratives that resonate with broad audiences • Experience working in fast-paced, high-growth tech, marketplace, entertainment, or creator-driven companies • Low ego, high output: you're as comfortable doing the work as you are shaping the strategy.

🏖️ Benefits

• Offers Equity