Social Media, Marketing, AI Internship

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Benetton Group

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1965

📦 Logistics

📣 Marketing

👗 Fashion

Logistics • Marketing • Fashion

Benetton Group is one of the world’s best-known fashion companies, celebrated for its unique expression of humanity through color and style. Established in 1965, the company operates approximately 3,800 stores globally and emphasizes environmental awareness and societal transformations. Known for its United Colors of Benetton and Sisley brands, Benetton Group focuses on providing quality fashion apparel at affordable prices while continually investing in innovation, sustainability, and digital strategies, ensuring a dynamic response to contemporary challenges.

📋 Description

• Create and schedule engaging posts across Facebook, Instagram, LinkedIn, and TikTok • Emphasize travel design and slow travel experiences in Italy • Use strategic tagging to amplify reach and engagement • Research and utilize AI software for content creation and social media management • Explore innovative ways to integrate AI into digital marketing strategies • Conduct comprehensive market research on consumer behavior and trends • Develop and manage an Excel database for organization and analysis • Contribute to marketing materials reflecting Italian Itinerary’s brand identity • Assist in generating innovative e-marketing ideas • Update and expand social media usage guidelines for Facebook, Instagram, LinkedIn, and TikTok • Participate in specialized online marketing and social media training sessions • Help grow Italian Itinerary’s online presence and shape how its bespoke Italian travel experiences are discovered online

🎯 Requirements

• Undergraduate or graduate student, ideally pursuing a Master’s or advanced Bachelor’s degree in Digital Marketing, Business or Communications, Hospitality/Tourism, Social Media Strategy, Branding, or AI-Enhanced Content Creation • Fluency in English with strong written and spoken communication skills • Genuine passion for travel and social media • Strong eagerness to explore AI-driven strategies • Proficiency in Microsoft Word and Excel required/preferred as stated in the posting • High attention to detail and a proactive, self-driven, independent work ethic • Strong research skills and ability to identify high-value collaborations • Creativity in content creation, campaign development, and audience engagement • Experience with social media, marketing, market research, and market analysis • Excellent organizational skills and ability to use Excel and Word • Ability to prioritize and meet timely deadlines • Willingness to ask questions and seek help when needed • Proficiency in English is essential • WordPress, SEO, AI-enhanced marketing tools such as ChatGPT, Gemini, or Canva are a plus • Italian language skills are a plus but not required • Commitment of 15–20 hours per week for a minimum of 5–6 months • Must submit a CV/resume, brief cover letter, availability and preferred start date, relevant links if applicable, and two academic or professional references • Selected candidates sign a contractual agreement before starting

🏖️ Benefits

• For-credit academic internship • Flexible schedule of 15–20 hours per week • Mentorship with a bilingual solopreneur and industry expert • Access to occasional gratis or discounted travel opportunities in Italy • Portfolio-worthy content and strategy projects • Personalized guidance and skill-building opportunities • Support aligned with university or program requirements • Real-world, hands-on experience with cutting-edge AI marketing tools • In-depth exposure to slow travel and wellness tourism