Senior Manager, Web Development – Strategy

🕒 Yesterday

⛰️ Colorado, Illinois, +2 more states – Remote

⛰️ Colorado – Remote 🌽 Illinois – Remote 🍂 Massachusetts – Remote 🤠 Texas – Remote

💵 $148k - $220k / year

⏰ Full Time

🟠 Senior

👔 Manager

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Iterable

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2013

🤖 Artificial Intelligence

🤝 B2B

💰 $200M Series E on 2021-06

Artificial Intelligence • B2B • Marketing

Iterable is an AI-powered cross-channel marketing platform that enables businesses to engage consumers through integrated messaging across email, mobile, web, and more. It supports enterprises in designing and automating personalized marketing campaigns that leverage real-time data to enhance customer experiences. Iterable offers tools for data activation, segmented messaging, and dynamic campaign creation, allowing marketers to build individualized customer journeys and maximize campaign impact through seamless cross-channel communication. With a focus on enterprise solutions, it facilitates the transformation of marketing operations into secure and scalable systems.

📋 Description

• Own the iterable.com roadmap, balancing short-term conversion priorities with long-term site architecture and experience improvements • Define and maintain a clear website strategy aligned to pipeline goals, organic growth targets, and brand standards • Translate business objectives from marketing, sales, and product into web initiatives with clear scope, timelines, and success metrics • Establish a test-and-learn culture with a structured experimentation roadmap to continuously improve conversion performance • Lead, mentor, and grow a cross-functional team spanning web development, UX/design, production, and SEO/AEO • Set clear priorities, manage workload across the team, and remove blockers to keep execution moving • Own CRO strategy across the full site—from homepage to product pages to high-intent landing pages • Design and run A/B and multivariate tests to improve key conversion metrics including MQL rate, demo requests, and free trial sign-ups • Analyze visitor behavior, funnel drop-off, and engagement data to surface optimization opportunities • Oversee SEO strategy and ensure the team is executing against a roadmap that improves organic visibility for priority keywords • Oversee front-end and full-stack web development work, ensuring code quality, performance standards, and accessibility compliance • Champion a user-first approach to web design and information architecture across all site sections • Define and own the web analytics framework—ensuring clean data, accurate attribution, and actionable dashboards.

🎯 Requirements

• 7+ years of experience in web strategy, digital marketing, or web development, with at least 2–3 years in a team leadership role • Proven track record of owning a B2B SaaS marketing website and driving measurable improvements in organic traffic and conversion • Experience leading cross-functional web teams including developers, designers, and AEO/SEO specialists • Deep familiarity with modern web technology stacks, CMS platforms (e.g., WordPress, Webflow, or similar), and front-end development practices • Strong command of SEO fundamentals and hands-on experience evolving strategy in response to AI-driven search changes.

🏖️ Benefits

• Paid parental leave • Competitive salaries, meaningful equity, & 401(k) plan • Medical, dental, vision, & life insurance • Community Impact Days • Fertility & Adoption Assistance • Paid Sabbatical • Flexible PTO • Monthly Employee Wellness allowance • Monthly Professional Development allowance • Pre-tax commuter benefits • Complete laptop workstation