Senior Digital Marketing Manager – Healthcare IT

🕒 April 23

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Jacobian

WebsiteLinkedInAll Job Openings

51 - 200 employees

🤖 Artificial Intelligence

☁️ SaaS

🤝 B2B

💰 $24.5M Series C on 2024-05

Artificial Intelligence • SaaS • B2B

Jacobian is a healthcare technology company that delivers AI-powered radiology reporting and diagnostic workflow solutions. Formed from the merger of Fluency for Imaging and Smart Reporting, it combines proven speech-recognition, structured reporting, and generative AI to streamline radiologist workflows, improve report accuracy and speed, and integrate with PACS/RIS/EMR systems via HL7 and FHIR.

📋 Description

• Manage and optimize Google Ads, LinkedIn advertising, and display/retargeting campaigns with continuous testing of creative, targeting, and landing page variations • Execute account-based marketing (ABM) campaigns targeting specific hospital systems and radiology practices • Scale paid media budgets strategically based on performance data and business growth • Collaborate with the marketing team on ad creative briefs and campaign messaging • Develop and execute an SEO strategy to improve organic visibility and search rankings • Conduct keyword research targeting healthcare buyers and key clinical decision-makers • Optimize website content, meta tags, and technical SEO elements; monitor keyword rankings and organic performance • Apply SEM best practices consistently across all paid search campaigns • Build and execute email campaigns for events, lead nurture, client engagement, and product updates • Design and manage automated HubSpot workflows tailored to complex, long-cycle B2B sales • Segment audiences and personalize messaging across buyer personas and funnel stages • Collaborate with sales on lead quality, A/B testing strategies, and follow-up process optimization • Manage the company's LinkedIn presence and distribute content across paid and organic digital channels to maximize reach • Build and grow the company YouTube channel as the video content library expands; amplify PR wins and client testimonials • Create and optimize campaign landing pages; run A/B tests on forms, headlines, CTAs, and key page elements • Track marketing-influenced pipeline and deliver performance reports with clear ROI analysis and actionable recommendations

🎯 Requirements

• 7-10+ years of hands-on B2B digital marketing experience, from campaign strategy through execution and reporting • Expert-level proficiency in Google Ads and LinkedIn Campaign Manager; you can walk us through campaigns you've built and the results you drove • Deep experience with HubSpot or a comparable marketing automation platform, including workflow creation, audience segmentation, and lead scoring • A track record of managing substantial annual paid media budgets with measurable, demonstrable ROI • Solid hands-on skills across SEO/SEM, landing page optimization, A/B testing, conversion tracking, and multi-channel attribution • Background in Healthcare IT, healthcare, or a similarly complex technical B2B environment required; experience in radiology software digital marketing and navigating long, multi-stakeholder sales cycles is highly preferred

🏖️ Benefits

• Join a fast-growing healthcare technology company shaping the future of AI in radiology • Work on meaningful products that improve radiology workflows and support better patient outcomes worldwide • Be part of a mission-driven team that values trust, quality, collaboration, and innovation • Enjoy flexible working hours and a hybrid work arrangement • Competitive compensation and benefits package, including comprehensive health insurance, and a 401(k) with employer contributions