Digital Marketing Manager

Job not on LinkedIn

🕒 April 1

🦀 Maryland – Remote

🦀 Maryland – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

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Maryland Department of Commerce

WebsiteLinkedInAll Job Openings

201 - 500 employees

🏛️ Government

💰 $641.6k Grant on 2022-11

Government

Maryland Department of Commerce is a state government agency dedicated to advancing economic development and growth in the state of Maryland. The department provides a wide array of resources and assistance to businesses, fostering innovation in key industries such as life sciences, cybersecurity, aerospace, and advanced manufacturing. It offers strategic location advantages, financial incentives, and workforce development programs. The department supports local businesses, facilitates foreign investment, and encourages global expansion while emphasizing diversity, education, and infrastructure development. Maryland is highlighted as a vibrant and diverse state, promoting a high quality of life, with robust cultural, educational, and recreational opportunities.

📋 Description

• Responsible for building, maintaining, analyzing and optimizing digital marketing initiatives reaching the business community • Keeping sites up to date with accurate information • Working with the Digital Content Manager to come up with creative new ways to convey messages online • Lead for social community management, email marketing and paid digital advertising • Experience producing original content for digital media • Comfortable with managing/analyzing paid media efforts • Eager to learn about the state's advantages and resources available for the business community

🎯 Requirements

• Bachelor's degree - preferably in Marketing, Communications or related field • 4 years professional experience in a marketing field • Strong copywriting, proofreading and editing skills • Understanding of content strategy, SEO and user experience design • Experience managing an email marketing program • Experience managing a social network • Experience with the following platforms would be a plus: Wordpress, SharePoint, Django, KnackHQ, ArcGIS, Mailchimp, GovDelivery, Hootsuite, Google Ads, Google Analytics • General knowledge of how web code works is helpful

🏖️ Benefits

• Employees can work remotely