Digital Marketing Manager

Job not on LinkedIn

🕒 April 1

🏄 California – Remote

🏄 California – Remote

💵 $80k - $115k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

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SmartFinancial

WebsiteLinkedInAll Job Openings

201 - 500 employees

👥 B2C

💸 Finance

Insurance • B2C • Finance

SmartFinancial is a digital insurance comparison engine that provides real-time rates and insurance services across all 50 states in the USA. The company partners with America's top insurance companies to offer a smart and easy way to shop for a wide range of insurance products including auto, home, life, health, Medicare, renters, and commercial insurance. Users can compare rates from over 200 insurance companies, explore coverage options, and find the best insurance deals in minutes at no cost. SmartFinancial also offers guides and advice about insurance to help users make informed decisions.

📋 Description

• Develop, manage, and optimize successful/profitable marketing campaigns targeting CPA goals. • Uncover campaign scale and profit drivers. • Work with our analytics team to structure data to make optimizations against those drivers. • Manage communications between technical and creative teams. • Analyze reporting, as well as partner insights, to recommend strategic improvements. • Research and test new marketing channels for the company.

🎯 Requirements

• Demonstrated success launching and managing at-scale and profitable lead generation campaigns. • Strong negotiation ability to achieve efficient results for campaigns. • Highly analytical with the ability to structure data and analytics to uncover critical insights. • Deep hands-on experience across various marketing channels. • Familiarity with 3rd party CPC, CPL, and CPM platforms and networks is a plus. • Excellent communication and organizational skills. • Currently managing at-scale financial services lead generation campaigns.

🏖️ Benefits

• Comprehensive Health Coverage: Health, dental, and vision insurance for you and your dependents. • Retirement Plans: 401(k) retirement plan with company matching contributions. • Paid Time Off: Generous PTO, holidays, and extensive paid product training. • Professional Development: Opportunities for career growth and advancement within a supportive environment that values employee development. • Flexible Work Options: Hybrid work arrangements, combining in-office and remote work opportunities.