Digital Marketing Manager

🕒 March 26

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Kapitus

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2006

💸 Finance

💳 Fintech

🤝 B2B

Finance • Fintech • B2B

Kapitus is a financial services company that provides customized financing solutions to small and growing businesses. It offers a range of products including business loans, lines of credit, equipment financing, revenue-based financing, invoice factoring, and purchase order financing, and operates both as a direct lender and through a broad financing network via its KapitusPLUS process. Kapitus emphasizes a streamlined application process that can generate multiple competing offers, supports clients with financing specialists and educational resources, and partners with providers like Experian to help businesses manage and improve credit.

📋 Description

• Manage PPC campaigns across all search engines, and Retargeting and Video campaigns across all ad networks • Build online acquisition paths in collaboration with design and front end development team • Create, manage, and optimize SEM campaigns to maximize return on ad spend (ROAS) • Continually identify ad run experiments to improve spend performance • Stay abreast of latest search marketing changes and best practices • Directly manage SEM keywords, segments, ads, landing pages • Collaborate with content team and lead SEO strategy and execution for all digital properties • Manage external agencies as needed • Track and report all relevant SEM and SEO metrics to management and cross functional teams • Optimize and manage bids and run multi-variate testing for acquisition paths • Report and forecast spend and acquisition activity • Monitor tracking, tags, and conversion goals, flagging implementation issues • Work with sales, IT and marketing team members to execute search marketing initiatives • Stay abreast of competitive changes and bring new ideas to the team • Help with other marketing department functions as needed

🎯 Requirements

• Track record of increasing online acquisitions through path design and campaign management • 5-8 years of hands-on experience managing AdWords, Bing Ads, retargeting, Display, • Previous experience managing annual budgets upwards of $13MM • programmatic/RTB • 2+ years of experience supervising search marketing and design teams • Experience with ad networks including those for display, native, direct and programmatic buys • Hand-on experience with tools like SEM Rush, SpyFu, Google Analytics and Optimizely • Experience with marketing automation software like HubSpot and CRMs like Salesforce • Deep understanding of web data and ability to identify actionable insights from data • Highly analytical, adept at making business decisions based on data • Self-starter with intellectual curiosity and problem solving attitude • Deep knowledge of latest tools, processes and best practices for maximizing online acquisition • Experience in building target segments, optimizing landing pages and using A/B and multivariate testing processes • Ability to use AI tools or agents to support research, analysis, or reporting workflows • Ability to collaborate and communicate effectively across organization • Bachelor’s or Master’s degree in Marketing, Business or related field • Creative self-starter, team player with ability to multi-task and focus • Ability to adapt quickly to a fast-paced entrepreneurial environment • Experience with SEM campaigns regarding services for small business owners

🏖️ Benefits

• Competitive Base Salary Range of $74,600-$119,700. Kapitus is providing this as a good faith salary range to comply with applicable law. The applicant’s final salary will depend on a number of factors including the applicant’s geographic location, skills, and experience • Annual Incentive Compensation Eligibility – Up to 10% annually • Health Insurance: We offer comprehensive medical, dental, and employer-paid vision plans through UnitedHealthcare (UHC), with various coverage levels available to meet the needs of our employees and their families. • 100% Company Paid Insurances: Kapitus fully covers the cost of basic short-term and long-term disability insurance, as well as vision insurance, ensuring our employees have comprehensive protection without any personal expense. • Voluntary Insurance: Supplemental life insurance as well as enhanced short- and long-term disability coverage are available through Mutual of Omaha, providing additional security for our employees. Additionally, Colonial Accident and Hospitalization insurances are also available, offering further protection against unforeseen events. • Paid Maternity and Parental Leave: Beyond state-mandated leave policies, Kapitus provides company-paid maternity and parental leave, supporting our employees during important family milestones. • LifeBalance Program: Enhance your lifestyle with our LifeBalance membership, which offers discounts on outdoor activities, the arts, health, and fitness. Additional benefits include: • Pet and car insurance discounts. • Financial services such as LegalShield. • Relaxation and stress management tools, including a fully covered annual subscription to The Calm App. • Plum Benefits Discount Program: Access exclusive discounts on shows, travel, car rentals, and more, enriching your personal and family life. • Tuition Reimbursement: Pursue further education with up to $5,000 annually in tuition reimbursement, plus opportunities to attend relevant conferences and career development events. • Transit Reimbursement: We also offer transit reimbursement for all work-related travel, supporting your involvement in career and personal development activities. • Retirement Benefits: Our 401K plan is managed through Fidelity, featuring a 25% match on employee contributions, helping you plan for a secure financial future. • Paid Time Off and Sick Time