Digital Marketing Manager

🕒 March 13

Apply Now

Find Similar Remote Jobs

Receive Emails For Remote Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Colibri Group

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

📚 Education

🤝 B2B

💸 Finance

Education • B2B • Finance

Colibri Group is a leader in the field of professional education, dedicated to helping individuals advance and adapt in their careers. The company provides first-class learning experiences tailored to various professions, including real estate, healthcare, financial services, teaching, valuation, and accounting. Colibri Group prides itself on a holistic approach to professional learning, offering engaging educational programs, mentorship opportunities, and resources that align with the interests and goals of its students. Through its programs, Colibri Group empowers millions of professionals to achieve their career objectives and thrive in various industries.

📋 Description

• Develop, launch, and monitor integrated digital marketing campaigns tailored to healthcare professionals across multiple states and licensure requirements. • Coordinate campaigns aligned with state-specific CE renewal cycles and deadlines as well as career stages and specialties. • Manage campaign calendars, timelines, and structured A/B testing plans to optimize performance across channels (email, web, social). • Partner cross functionally with content, design, web, and email teams to execute cohesive, multichannel marketing strategies, consistent with Colibri’s integrated GTM model. • Partner with CRO SMEs to plan and execute conversion rate optimization testing across landing pages, websites, email funnels, and paid media pathways. • Use quantitative and qualitative tools (A/B tests, heatmaps, analytics) to identify friction points and optimize user flow. • Build structured experimentation roadmaps, analyze results, and translate insights into conversion uplifting recommendations. • Manage workflows, lifecycle journeys, segmentation, form creation, and automation assets within HubSpot; certification a plus. • Oversee social media marketing across core platforms (Facebook, Instagram, YouTube) to drive engagement, content amplification, and funnel progression. • Analyze campaign and channel performance using GA4, Power BI, Looker Studio, HubSpot analytics, and internal dashboards. • Support ecommerce growth initiatives across healthcare brands; bonus if familiar with healthcare professionals’ buying behavior.

🎯 Requirements

• 3–5+ years of digital marketing experience, with a strong background in CRO, analytics, and campaign execution. • Demonstrated CRO experience with real examples (A/B testing, landing page creation, funnel optimization). • Experience working with testing platforms (e.g., Google Optimize legacy, Optimizely, VWO, Instapage, HubSpot tests, etc.). • HubSpot experience required. • Experience in social media marketing across major platforms, including content planning and performance optimization. • Strong data analytics skills (GA4, Looker Studio, etc.). • Experience in ecommerce; healthcare experience a bonus.