Director of Marketing

Job not on LinkedIn

July 4

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Logo of JMARK - IT Support and IT Services

JMARK - IT Support and IT Services

SaaS • Cybersecurity • B2B

JMARK is a company that provides IT support and IT services, specializing in managed IT services, cybersecurity, and communication solutions. With over 35 years of experience, JMARK focuses on enhancing business stability, security, and growth through a people-first approach. The company serves a variety of industries, offering tailored IT solutions for sectors like healthcare, banking, legal, manufacturing, and transportation. JMARK's comprehensive services include network evaluation, risk reduction, and seamless technological integration to optimize business operations.

51 - 200 employees

Founded 1993

☁️ SaaS

🔒 Cybersecurity

🤝 B2B

📋 Description

• The Director of Marketing is responsible for executing JMARK’s marketing strategy with a focus on generating qualified leads, enhancing brand presence, and supporting both internal and client-facing communications. • Reporting to senior leadership, this role manages the day-to-day operations of the marketing department, ensuring the delivery of campaigns that align with company objectives and Target Customer Profiles (TCPs). • The Director oversees campaign execution across digital, content, email, and event channels; manages team performance; leads MDF (Marketing Development Fund) compliance and process coordination; and ensures consistency in brand standards. • The role works closely with Sales leadership to monitor funnel performance and lead quality, align on funnel definitions, improve MQL-to-SQL conversions, develop account-based marketing (ABM) initiatives, and strengthen campaign targeting. • This individual is also instrumental in helping implement and optimize modern marketing tools and tactics, including automation platforms, performance analytics, and AI-driven personalization. • Approximately 20% of the department’s effort is directed toward internal communications and client engagement to reinforce company culture and strengthen client relationships.

🎯 Requirements

• Strong written, verbal and interpersonal communication skills required • Experience analyzing large amounts of information and forming recommendations and summary views • Demonstrated ability to lead and inspire a team • Passionate customer advocacy • Thorough knowledge of marketing principles, brand, product and service management • Deep understanding of changing marketing dynamics • Capability of mentoring and coaching staff in lead generation, marketing analytics and product marketing • Comprehension of Interactive and Traditional Marketing • Hands-on experience with defining strategy, overseeing/completing projects, and managing/assisting subordinates • Capable of frequently adapting strategy, and generating metrics and Excel reports with short notice • Knowledge of and comfort with a variety of online tools • Valid driver’s license and proof of vehicle insurance.

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