Digital Marketing Specialist

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Jobrack

WebsiteLinkedInAll Job Openings

1 - 10 employees

🎯 Recruiter

👥 HR Tech

🤝 B2B

Recruitment • HR Tech • B2B

Jobrack is a platform that helps companies hire remote team members from regions like Eastern Europe and South Africa. The company offers a range of hiring services, including a "Done With You" service that actively searches, screens, and tests candidates to ensure a good fit for the organization's needs. Jobrack is known for sourcing high-quality candidates who are committed to building long-term careers. The platform is noted for its simplicity, one-off fees, and dedicated support throughout the hiring process, providing a cost-effective solution for remote workforce acquisition.

📋 Description

• Own PPC campaigns & conversion tracking for healthcare clients. • Set up and optimize Google Ads search campaigns focused on bottom-of-funnel healthcare keywords • Manage bid strategies tied to ROAS and CPL goals, run A/B tests on ad copy and landing pages • Knowledge of GA4 Events and Google Tag Manager for multiple client websites • Good understanding of conversion tracking for form submissions, click-to-calls, and CallRail dynamic number insertion • Offline conversion tracking processes and upload conversion data to Google Ads and Bing Ads knowledge • Knowledge of customized reporting dashboards integrating Google Ads, Analytics, CallRail, and CRM data • Support paid social campaign setups, optimizations, and conversion tracking using Meta Business Manager • Perform search term audits, negative keyword pruning, and campaign budget management • Troubleshoot tracking issues and maintain data integrity across platforms • Build and manage attribution models reflecting the entire customer journey

🎯 Requirements

• 3-5+ years of experience in digital marketing with heavy focus on PPC, analytics, and conversion tracking • 1+ years of experience in paid social, Meta Business Manager campaign management, and pixel tracking • Proven expertise in Google Tag Manager, Google Ads, and CallRail setup and integration • Experience with offline conversion tracking and upload workflows • Advanced proficiency in Google Analytics (UA and GA4), Google Looker Studio, or similar reporting tools • Brownie points for: • Experience in healthcare or HIPAA-compliant digital marketing environments • Working knowledge of CRM integrations (HubSpot, Salesforce, etc.) • Google Ads and GA4 Certification(s) • Experience with multi-location or franchise models

🏖️ Benefits

• $3,500-$4,000 per month* • Full-time • Fully remote • 2 weeks paid vacation • 14 paid holidays • 1 week paid professional development time • Paid birthday off • Company health insurance • Company performance bonus • Educational or remote stipend