Web Marketing Specialist – Google Ads

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Jobrack

WebsiteLinkedInAll Job Openings

1 - 10 employees

🎯 Recruiter

👥 HR Tech

🤝 B2B

Recruitment • HR Tech • B2B

Jobrack is a platform that helps companies hire remote team members from regions like Eastern Europe and South Africa. The company offers a range of hiring services, including a "Done With You" service that actively searches, screens, and tests candidates to ensure a good fit for the organization's needs. Jobrack is known for sourcing high-quality candidates who are committed to building long-term careers. The platform is noted for its simplicity, one-off fees, and dedicated support throughout the hiring process, providing a cost-effective solution for remote workforce acquisition.

📋 Description

• Manage and optimise Google Ads campaigns for U.S.-based dental practices • Build, launch, and refine Performance Max (PMax) campaigns with a focus on lead quality • Implement and manage Target CPA bidding strategies to control cost-per-lead • Leverage Google Business Profile (GBP) and Google Maps ad placements alongside traditional Search campaigns • Accurately track and differentiate lead sources (GMB/Maps vs. Search) for client reporting • Provide clear, actionable reporting and strategic recommendations on a regular basis • Stay current with Google Ads platform changes, beta features, and best practices

🎯 Requirements

• Local lead generation via Google Ads — a proven track record managing campaigns for U.S. local B2C businesses • Google Business Profile + Google Ads integration — you know how to connect and optimise GBP assets within campaigns and understand how Maps/Local ads work alongside Search • Target CPA bidding — setting, monitoring, and adjusting tCPA to hit cost-per-lead goals across different business types • Performance Max campaigns — building PMax campaigns that attract quality leads, not junk conversions, and optimising them over time using asset group performance, audience signals, and search term insights • Bonus points if you have: • ⭐ Experience with Microsoft/Bing Ads — search campaign management • ⭐ Experience running Meta (Facebook/Instagram) lead generation campaigns • ⭐ Familiarity with Google Ads Editor — bulk campaign management and offline editing • ⭐ Experience working with U.S. dental offices • ⭐ Experience working with U.S. medical practices • Above all, you take ownership of your work, care about results, and are always looking for ways to improve.

🏖️ Benefits

• Salary: $3,000 – $4,000 per month* • Full time: 100% remote - work from wherever you’re happiest and most productive • Flexibility: We trust you to manage your time and balance your work and life • Paid Time Off: 27–29 days per year.