Head of Marketing – Creatives

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September 30

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PlayMe Studio

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Gaming • SaaS • Software Development

PlayMe Studio is a dynamic company that specializes in developing innovative digital products and enhancing user experiences through technology. The studio focuses on using data-driven insights to optimize web applications and gaming experiences for a diverse range of clients. Their expertise lies in software development, particularly in the realms of web and mobile applications, ensuring that projects are delivered with high quality and efficiency.

51 - 200 employees

Founded 2020

🎮 Gaming

☁️ SaaS

📋 Description

• Build, lead, and mentor a high-performing team of creative producers, designers and motion artists. • Define and implement the overall creative strategy for user acquisition campaigns across all titles. • Set team goals, prioritize projects, and ensure alignment with marketing and business objectives. • Oversee the entire creative pipeline from concept development, brief creation, production, A/B testing, and post-mortem analysis. • Ensure creative output meets quality standards and ROI goals while maintaining brand consistency. • Manage multiple creative formats including video ads, static banners, playables, and UGC-style ads. • Collaborate closely with UA, product marketing, game teams, and data analysts to align on creative needs and performance metrics. • Facilitate smooth communication and feedback loops between departments and external partners or vendors. • Monitor, analyze, and report on creative performance using key marketing metrics. • Leverage data-driven insights to optimize creatives and identify winning concepts and formats. • Drive creative testing frameworks and iterate rapidly based on performance data.

🎯 Requirements

• 4+ years of experience in creative production, with at least 1 year in a leadership role. • Proven track record on the web and mobile app's industry , ideally within a UA-focused environment. • Deep expertise in producing and optimizing marketing creatives for web and mobile apps - across video, static, UGC, and playable formats. • Strong creative skills together with an analytical mindset; ability to interpret performance data to inform creative strategy. • Experience building and scaling creative teams in a fast-paced, results-oriented environment. • Project management skills with the ability to manage multiple priorities and deadlines. • Communication and leadership skills. • Upper-Intermediate level of English.

🏖️ Benefits

• A passionate, skilled team with zero bureaucracy — just results. • Competitive salary that lets you focus on your work and personal growth. • Professional development: access to courses, workshops, and a corporate library. • 20 days of paid vacation. • Health insurance. • Regular sports activities. • Team buildings and fun events inside and outside the office.