Senior Event Marketing Manager

🕒 6 days ago

🇺🇸 United States – Remote

💵 $83.6k - $115k / year

⏰ Full Time

🟠 Senior

🎪 Events

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Boulevard

WebsiteLinkedInAll Job Openings

201 - 500 employees

☁️ SaaS

💄 Beauty

🧘 Wellness

SaaS • Beauty • Wellness

Boulevard is a leading client experience platform designed for appointment-based, self-care businesses such as medspas, salons, spas, barbershops, and nail salons. With a focus on enhancing customer engagement and business efficiency, Boulevard offers a comprehensive suite of solutions including self-booking, client profiles, loyalty programs, payment systems, and marketing tools. The platform supports over 30,000 self-care professionals by streamlining scheduling, reports, and point-of-sale operations. Boulevard aims to elevate the self-care experience through innovative technology, empowering practitioners and delighting clients alike.

📋 Description

• Lead the planning and execution of Boulevard’s industry tradeshow and conference program. • Treat events as a full-funnel marketing channel that drives brand awareness, engagement, pipeline, and customer connection. • Build and manage the event calendar, prioritizing opportunities based on audience fit, business impact, and market presence. • Manage event execution end to end, including sourcing, contracts, vendors, logistics, booth execution, staffing, and on-site operations. • Partner closely with Sales, SDRs, Marketing, and Marketing Operations on event goals, campaigns, lead follow-up, attribution, reporting, and performance tracking. • Collaborate with Sales and Lifecycle Marketing teams to develop pre- and post-event marketing campaigns. • Collaborate cross-functionally on event messaging, collateral, demos, attendee experience, and creative event activations. • Build strong relationships with event organizers, vendors, partners, customers, and prospects while serving as a key face of Boulevard in the market. • Travel regularly to support on-site execution and ensure a seamless, high-quality attendee experience. • Manage event budgets and track performance insights that help improve future programs, processes, and results.

🎯 Requirements

• 5–7 years of experience in B2B event or field marketing, ideally in SaaS, technology, and/or the self-care space. • Proven success owning and executing tradeshows, conferences, and sponsored events end to end, from strategy and execution through post-event reporting. • Demonstrated ability to drive measurable impact across pipeline, ROI, and account engagement. • Strong project management, organizational, and communication skills. • Strong in-person presence and relationship-building skills. • Deep understanding of event logistics, booth execution, and on-site operations. • Experience managing contract negotiation, budgets, vendors, and event operations efficiently. • Comfortable working in CRM, marketing, and analytics tools such as Salesforce, Asana, Sigma, or similar. • Creative and detail-oriented, with a calm, solutions-focused approach under pressure. • Comfortable working in a remote, fast-paced environment and traveling frequently (up to ~30%).

🏖️ Benefits

• 401(k) match plus dental, medical, vision, and life insurance. • Flexible vacation day policy. • Fully remote with a monthly work from home stipend. • Family planning resources and specialized support programs. • Equity opportunities. • Boulevard Bucks Learning and Development program.