Senior Product Marketing Manager – GTM

🕒 Yesterday

🇺🇸 United States – Remote

💵 $112k - $154k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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Boulevard

WebsiteLinkedInAll Job Openings

201 - 500 employees

☁️ SaaS

💄 Beauty

🧘 Wellness

SaaS • Beauty • Wellness

Boulevard is a leading client experience platform designed for appointment-based, self-care businesses such as medspas, salons, spas, barbershops, and nail salons. With a focus on enhancing customer engagement and business efficiency, Boulevard offers a comprehensive suite of solutions including self-booking, client profiles, loyalty programs, payment systems, and marketing tools. The platform supports over 30,000 self-care professionals by streamlining scheduling, reports, and point-of-sale operations. Boulevard aims to elevate the self-care experience through innovative technology, empowering practitioners and delighting clients alike.

📋 Description

• Own the end-to-end GTM strategy and execution for our portfolio of AI-powered capabilities and marketing tools. • Synthesize customer, market, and competitive insights into sharp and actionable recommendations. • Develop clear, differentiated positioning that connects what we build to the outcomes that matter most to our customers. • Partner with creative teams to produce high-quality campaign assets and launch materials. • Enable Sales, Support, and Customer Success with narratives and tools they need. • Identify expansion opportunities and influence pricing and packaging decisions. • Be the connective tissue across Product, Marketing, Lifecycle, Sales, and Customer Success. • Close the loop post-launch using data and qualitative insight to refine positioning and accelerate adoption. • Represent Boulevard externally at industry events and in thought leadership.

🎯 Requirements

• 5+ years of product marketing experience in B2B SaaS, with a track record of leading high-impact, cross-functional initiatives. • Demonstrated experience bringing AI-powered products to market. • Strong platform-level positioning instincts in vertical SaaS. • Sharp strategic thinking and judgment. • Proven ability to develop and execute integrated go-to-market strategies. • A high bar for craft, with strong instincts for what good looks like across messaging, content, and creative execution. • The ability to build trusted relationships and lead through influence in a fast-moving environment.

🏖️ Benefits

• 401(k) match plus dental, medical, vision, and life insurance. • Flexible vacation day policy. • Fully remote with a work from home stipend every month. • Family planning resources and specialized support programs. • Equity: get ahead on the ground floor and grow with Boulevard. • Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve.