Growth Marketing Manager

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October 11

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Horizons

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Horizons is a leading international Employer of Record (EOR) technology company, revolutionizing the way companies hire talent from around the world. With our innovative platform, you can now easily hire anyone, anywhere, with confidence.

51 - 200 employees

📋 Description

• Design and execute a comprehensive GTM strategy to accelerate revenue growth and expand brand awareness across North America. • Define and maintain a consistent, engaging brand voice across all channels in the region. • Establish and scale our presence in HR industry events, conferences, and communities in North America, positioning us as a trusted SaaS partner. • Lead integrated marketing campaigns (digital, social, podcasts, YouTube, PR, events, and content) that resonate with the North American market to generate awareness and demand. • Partner with internal and external creators to produce compelling content, blogs, videos, thought leadership, and case studies, that speak to HR leaders and decision-makers in the region. • Monitor marketing KPIs, track ROI, and adjust strategies in real time for maximum impact. • Work closely with Sales, Product, and Leadership teams to align messaging, drive conversions, and support revenue growth in North America. • Represent the company at North American industry events, panels, and partnerships to elevate brand recognition and credibility.

🎯 Requirements

• 5–8 years of progressive experience in B2B SaaS marketing, preferably in fast-paced, high-growth environments (HRTech experience is a plus) • Proven track record of building and scaling GTM and demand generation strategies targeting North American markets. • Strong background in event marketing and community-driven growth within the region. • Hands-on experience leveraging social media, podcasts, and YouTube for brand awareness and lead generation in North America. • Solid understanding of digital marketing, SEO, content marketing, and PR. • Data-driven mindset with expertise in marketing analytics and performance tracking. • Excellent communication, storytelling, and presentation skills. • Ability to thrive in ambiguity, adapt quickly, and roll up your sleeves when needed. • Fluency in English (C2 or equivalent). Spanish is a plus.

🏖️ Benefits

• A competitive salary • An asynchronous working environment • A "Remote-First" company environment (or Hybrid) - based on the nature of the job • The ability to work from abroad for a short period of time • Growth opportunities within the company • We provide all new joiners with the necessary hardware to ensure you have the tools you need to succeed from day one