Category Strategist, Analyst

Job not on LinkedIn

3 days ago

❄️ Minnesota – Remote

Although this job is listed in Minnesota, this company may be open to hiring remote in other states.

⏰ Full Time

🟡 Mid-level

🟠 Senior

🧐 Analyst

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JonnyPops

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B2C • Retail • eCommerce

JonnyPops is a consumer brand that produces simple-ingredient frozen fruit pops (popsicles) designed for families. The company sells its products through retail partners and an online shop, emphasizes clean, shareable ingredients and a family-friendly taste, and runs a "Kindness Is Golden" campaign that prints kind deeds on sticks for customers to collect and redeem for rewards.

51 - 200 employees

Founded 2011

👥 B2C

🛒 Retail

🛍️ eCommerce

📋 Description

• Regularly analyze syndicated (e.g., Nielsen, IRI/Circana, SPINS) and consumer data to deliver category, shopper, and competitive insights. • Build and maintain recurring reporting (e.g., velocity trackers, distribution scorecards, promo reviews, and category dashboards) for Sales, Marketing, and senior leadership. • Support the development of category strategies and presentations for customer meetings and executive updates. • Translate complex data into clear, actionable insights and storytelling that inform assortment, pricing, shelving, and promotional decisions. • Monitor category and competitive trends, consumer behavior shifts, and retail dynamics to identify risks and opportunities. • Partner cross-functionally with Sales, Marketing, and Finance to ensure alignment on category insights and reporting accuracy. • Continuously improve reporting tools, templates, and processes to streamline data access and analysis. • Participate in special projects such as pricing analyses, PPA (price pack architecture) studies, and innovation roadmaps. • Accept responsibility for organizational goals by proactively taking ownership of new duties and opportunities within the Strategy & Analytics function. • Clearly reflect food safety and quality as part of the JP brand, when planning and executing projects, and while interacting with relevant external stakeholders. • Adhere to systemwide GMPs, as expected of all JP personnel.

🎯 Requirements

• Bachelor’s Degree in Business, Marketing, Analytics, Economics, or related field. • 3–5 years of CPG experience in category management, category strategy, or consumer insights with a strong emphasis on analytics. • Proficiency in syndicated data platforms (SPINS, Nielsen, IRI/Circana) and familiarity with consumer/shopper panel data. • Strong Excel and PowerPoint skills; experience with data visualization tools (e.g., Power BI, Tableau) preferred. • Ability to manage large data sets, conduct analysis, and synthesize findings into compelling insights. • Excellent communication and presentation skills with the ability to influence across organizational levels. • Strong organizational and project management skills, capable of managing multiple deliverables in a fast-paced environment. • Collaborative, entrepreneurial, and detail-oriented mindset with a passion for “better-for-you” CPG categories. • Results-oriented, analytical thinker with high expectations of self and a commitment to continuous improvement.

🏖️ Benefits

• Medical/Health Insurance • Dental Insurance • Vision Insurance • HSA • FSA • DCFSA • Life & AD&D Insurance • Short & Long Term Disability • FTO/PTO • EAP Programs • Paid Holidays • Employee Referral Program • Sick & Safe Leave • 401k • Company Sponsored Meal Plan